The Best PR Strategy for Agencies That Gets Clients | Episode 194
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The Best PR Strategy for Agencies That Gets Clients | Episode 194
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[Cold Open (Jake's Migraine) ends at 6:07]
What if the best PR strategy for your agency has nothing to do with your own website? This week, we talk about how to build massive authority and get clients by leveraging established platforms that already have your target audience.
We explain why building an audience from scratch is the slow way around. We share our lessons on using niche publications to build instant credibility and why we often prioritize these external sites over our own blog.
We also dive into the new reality of AI search. We discuss why ranking number one on Google is no longer enough and what you need to do to ensure ChatGPT actually recommends your agency.
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