Couverture de The B2B Growth Blueprint

The B2B Growth Blueprint

The B2B Growth Blueprint

De : Mark Osborne
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 Interviews with Founders, Investors, Advisors, and CEOs at Professional Services, B2B SaaS, and Tech Firms who share the Systems and Processes that led to their success, scaling, and founder exit or recapitalization. Ideal for Entrepreneurs, Founders, Co-Founders, CEOs, Presidents as well as Advisors who want to take their B2B SaaS, Tech, or Services firm to the next level of growth or enjoy a successful exit. Focus on predictable, scalable solutions built on solid marketing principles, not chasing growth hacks, gaming algorithms, dumping money into ads that don't work, or drowning in unqualified leads. Hosted and moderated by Mark Osborne, author of the #1 Best-Selling Book "Are Your Leads KILLING Your Business?"2026 Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • How Do Pricing Strategies Drive SaaS Growth with Marcos Rivera

      How Do Pricing Strategies Drive SaaS Growth with Marcos Rivera
      Feb 16 2026
      In this episode of the B2B Growth Blueprint Podcast, Mark Osborne sits down with pricing expert Marcos Rivera, founder and CEO of PricingIO. Marcos shares how pricing can become one of the most powerful growth drivers in B2B SaaS when it is done with intention. He walks through his journey from corporate leadership to Vista Equity Partners, where he helped companies unlock major revenue gains through smarter monetization. But this conversation is not only about pricing, it is also about leadership, delegation, and building a business that supports your life. Marcos introduces his Trampoline framework, a simple system that helps founders scale from solo operator to a real team. If you want growth that feels strategic and sustainable, this episode is for you. Quotes: The secret to success is the accumulation of skills, relationships, and good decisions over time. I needed to control my time because I could not be the shadow of a dad. The big question every entrepreneur should ask is what I should not do. You do not need a dashboard with 90 things on it; start with the big five and build from there. There is waste in your business right now somewhere, and you have to go after it like a heat-seeking missile. Takeaways: Pricing becomes a growth engine when you stop guessing and start building it intentionally. Delegation is the shift that turns a busy expert into a scalable business owner. Hiring for effort, communication, and adaptability can outperform hiring only for experience. A strong meeting rhythm creates clarity, momentum, and less wasted time across the team. Autonomy helps people grow faster because decision-making improves through practice. Measuring a few key metrics consistently gives you better insight and better execution. Conclusion: This episode is a reminder that real growth comes from focus, not chaos. Marcos Rivera shows what it looks like to scale a company while protecting your time and energy. His Trampoline framework gives leaders a practical way to hire better, meet better, and empower their teams to move faster. If you are trying to do everything yourself, this conversation will push you to rethink what you should keep and what you should delegate. And if you want to turn pricing into a real advantage, Marcos makes it clear that the right strategy can change everything. Links Mentioned: Website "Pricing IO": https://www.pricingio.com/ Email: LinkedIn: https://www.linkedin.com/in/marcoslrivera/ Book "Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS": https://a.co/d/0fA366Ro
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      31 min
    • Which Benefits Come from Flexibility in Transactions with Jason Bush

      Which Benefits Come from Flexibility in Transactions with Jason Bush
      Feb 16 2026
      Welcome to another episode of the B2B Growth Blueprint Podcast with your host Mark Osborne, featuring today's guest Jason Bush. Jason is a Certified Exit Planning Advisor with a rare specialty because he works in commercial real estate while helping business owners prepare for major transitions. In this episode, Jason shares how his background in engineering, structured finance, and M&A shaped the way he sees value and opportunity. Together, they talk about the powerful connection between a business and the real estate it operates in, whether the owner leases the space or owns it. Jason explains why real estate often gets overlooked during a business sale and how that can create risks or missed opportunities. If you are a business owner or an advisor supporting owners through an exit, this conversation will give you a smarter lens to maximize enterprise value. Quotes: What it really reveals is that I'm 55 years old, and I keep changing what it is that I'm passionate about over time. I'm too entrepreneurial and too willing to fully explore niches, both career-wise as well as economically. Real estate in the business and M&A relationship is often treated as an afterthought. There's always something that we can do, but there are more things that we can do the longer the timeline that you have. Oddly enough, real estate owners will tell you what they paid for it, which reveals that it's the only data point that they have. Takeaways: Exit planning becomes stronger when business owners understand that real estate plays a major role in total enterprise value. Even if the business does not own the building, the lease terms can still affect how attractive the business looks to a buyer. The earlier the real estate strategy is addressed, the more options and flexibility the owner will have during a sale. When time is short, the focus becomes tactical and centered on lease risks, term length, options, and assignability. Many owners misjudge their property value because they rely on what they paid for it or what a friend sold something for. Advisors can create immediate value by asking better real estate questions that open the door for deeper planning and smarter decisions. Conclusion: This episode makes one thing clear, real estate is not just a side detail when a business owner is preparing for an exit. Jason Bush shows how the relationship between the business and its location can either strengthen a deal or create serious risk at the worst possible time. He also explains why having clarity around leases, terms, and real market value can reduce surprises during due diligence. The biggest opportunity comes when owners treat the operating company and the real estate company as two separate assets that can be optimized. If you want to protect your deal and maximize the outcome, this episode is a must-listen. Links Mentioned: Website "Linville Team Partners": https://www.ltpcommercial.com/ Email: LinkedIn: https://www.linkedin.com/in/jason-bush-value-advisor/
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      33 min
    • Can Private Equity Reshape the Future of MSPs with Doug Lowenthall

      Can Private Equity Reshape the Future of MSPs with Doug Lowenthall
      Feb 9 2026
      In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne sits down with Doug Lowenthal, CEO and co-founder of MSP Fuel, to unpack what it really takes to grow and scale a business the right way. Doug shares lessons from over 25 years in the IT and MSP world, including how he built True Technology into a 7-figure operation and successfully exited in 2021. Together, they explore the difference between building a long-term "cash machine" versus preparing for a short-term liquidity event. Doug also breaks down the concept of "skinny bombing," why private equity is reshaping the MSP space, and how leaders can protect culture while increasing profitability. If you want practical strategies for improving EBITDA, building stronger systems, and scaling with confidence, this episode is packed with insights you can apply immediately. Quotes: I always loved technology, but I found I really had a passion for business. For the first decade, I worked for a lunatic myself. Timeframe is critical because you're always looking at what you want from X to Y by when. Culture is what allows you to make change in the organization without resistance. Don't do something you wouldn't do in the normal course of operating your business because deals can fall through. Takeaways: The right systems and processes are what turn a business from owner-dependent to scalable and sustainable. Exit planning requires a different strategy than long-term growth, and your timeline determines what matters most. Skinny bombing can boost short-term EBITDA, but it can also damage culture and raise red flags during due diligence. Private equity activity can affect your business directly and indirectly through competitors and even your clients getting acquired. Strong leadership, consistent communication, and intentional culture-building create trust that makes growth easier and change smoother. Conclusion: Doug Lowenthal delivers a powerful reminder that scaling a business isn't just about working harder—it's about building smarter systems that create leverage. Whether you're focused on long-term growth or preparing for an exit, clarity around your goals and timeline shapes every decision you make. Doug's insights on profitability, client evaluation, and building a consistent sales engine highlight the tactical steps that can immediately strengthen your business. Just as importantly, he emphasizes that leadership and culture are the foundation that allows companies to grow without burning out their people. If you're ready to scale with confidence and build a business that holds real value, this episode is one you'll want to revisit. Links Mentioned: Website: MSP Fuel: https://mspfuel.com/ Email: LinkedIn: https://www.linkedin.com/in/douglowenthal
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      29 min
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