In this episode of the Aesthetic Edit Podcast, Mary had the pleasure of speaking with Eliza Stevens, the CEO and founder of Post Op Collective. Mary and Eliza connected over coffee a few months ago, and Mary was eager to share Eliza’s inspiring journey in the aesthetics industry with the listeners.

The conversation began with a discussion about the highs and lows of being a business owner, especially during busy seasons. Eliza shared her experiences of navigating challenges and how her faith has played a crucial role in her journey. Together, they explored the concept of spiritual warfare in business and how it can manifest during times of growth and success.

Eliza emphasized the importance of having a strong team and the value of communication in leadership. The discussion also covered the idea of work-life balance versus work-life blend, highlighting the fluidity of managing personal and professional responsibilities.

As the conversation transitioned into Eliza’s business, Post Op Collective, she explained their unique approach to post-operative care, particularly in the aesthetics and plastic surgery space. Eliza described how the company provides concierge-level support to patients, ensuring they feel cared for and informed during their recovery process.

The episode also touched on the impact of social media on the aesthetics industry, discussing both its benefits and potential pitfalls. Eliza shared her thoughts on the importance of heart posture when considering aesthetic procedures and how confidence can significantly enhance one’s quality of life.

Overall, this episode is a rich exploration of entrepreneurship, faith, and the evolving landscape of the aesthetics industry. Eliza’s insights and experiences offer valuable lessons for anyone navigating the challenges of business ownership while staying true to their values.

Timestamps:

00:00 — Welcome + intro to the Aesthetic Edit Podcast00:00:12 - Meet Eliza: CEO of Post Op Collective

00:00:44 - The Highs and Lows of Entrepreneurship00:02:47 - The Importance of Faith in Leadership

00:09:44 - Lessons Learned in Business Ownership

00:16:08 - Transitioning from Nursing to Business00:32:36 - Understanding Post-Operative Care00:40:55 - The Impact of Social Media on Aesthetics

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this episode of the Aesthetic Edit Podcast, Mary welcomes Kara McClanahan, a true leader in operational excellence with nearly 30 years of experience in the aesthetics world. We recorded this episode from my home, just days before the MedSpa Business Accelerator workshop—and the timing couldn’t have been more perfect.

Kara’s journey into aesthetics started in an unexpected way. She originally went to beauty school to become a hairdresser but discovered along the way that her real passion lived on the business side of things. That path eventually led her to found Aesthetic Practice Partners, where she helps medical aesthetic practices build strong operational foundations and grow with strategy - not guesswork.

We talk about why patient experience is everything in today’s market and why being intentional about each step - from the first touchpoint to follow-up care - can make all the difference. Kara shares why data should guide decision-making, not just intuition, and how mapping out your internal processes can reveal hidden opportunities for improvement.

She also opens up about common mistakes practices make when they grow quickly, like skipping over operational structure, and how putting the right systems in place can actually free up owners to lead more confidently.This conversation is full of practical wisdom and genuine heart, and whether you’re just starting out or scaling your med spa, you’ll walk away with something valuable.

Timestamps:

• 00:00 — Welcome + intro to the Aesthetic Edit Podcast
• 00:00:15 — Meet Kara McClanahan
• 00:01:00 — The story behind Aesthetic Practice Partners
• 00:02:45 — From beauty school to business leader
• 00:05:15 — Why patient experience is your biggest differentiator
• 00:07:30 — Making smarter decisions with data
• 00:09:20 — The blind spots that hold practices back
• 00:11:00 — Building strong systems for sustainable growth

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: ⁠https://social-practicetx.com/the-aesthetic-edit⁠

Hire Social Practice: ⁠https://social-practicetx.com/⁠

Instagram: ⁠https://www.instagram.com/theaestheticeditpodcast/⁠

TikTok: ⁠https://www.tiktok.com/@theaestheticeditpodcast

In this episode of The Aesthetic Edit Podcast, Mary welcomes the incredible Morgan Kraut, owner of MK Aesthetics in Minnesota - a med spa she’s grown to over $3 million in annual revenue in just a few short years. Morgan’s story is all about grit, heart, and the courage to follow your calling.Mary and Morgan first connected at a personal branding retreat hosted by Emily Ford, and what started as a chance meeting has grown into a genuine friendship rooted in shared purpose and passion. Morgan opens up about her journey from ER nurse to aesthetics, sharing how a simple lash appointment opened her eyes to an entirely new career path. After facing rejection after rejection, she finally landed her first injector role at Lifetime Fitness, where she built her client base from the ground up with hustle and creativity.From there, Morgan took the leap into entrepreneurship, launching MK Aesthetics just three and a half years ago. She reflects on the challenges of starting and scaling a business, the importance of surrounding yourself with the right team, and how her leadership style has evolved as her practice has grown.The conversation also goes deeper into the personal side of entrepreneurship - learning to slow down, creating white space, and practicing self-awareness in order to lead well and avoid burnout. Morgan shares candidly about her fears, her faith, and her desire to build a personal brand that inspires others to step into their own power and purpose.This episode is filled with encouragement, hard-won lessons, and plenty of real talk about what it takes to succeed in aesthetics without losing yourself in the process. If you’ve ever doubted your ability to grow something meaningful from scratch, Morgan’s story will remind you what’s possible.Timestamps: 00:00:00 – Welcome & Introduction of Guest Morgan Kraut 00:02:00 – From ER Nurse to Aesthetics: Finding Her Passion 00:06:30 – Building MK Aesthetics & Growing a Team 00:12:00 – Lessons in Leadership & Avoiding Burnout 00:20:30 – Creating Balance, White Space & Self-Awareness 00:28:00 – Building a Personal Brand & Inspiring Others 00:35:00 – Closing Thoughts & EncouragementAbout The Aesthetic Edit:Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-editHire Social Practice: https://social-practicetx.com/ Instagram: https://www.instagram.com/theaestheticeditpodcast/TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this episode of The Aesthetic Edit Podcast, Mary sits down with one of her favorite people in the industry (and in life!), Christin Trujillo, Co-Founder of Maven Financial Partners. Christin has a gift for taking the chaos of entrepreneurship and turning it into clear, actionable steps for growth. As a fractional CFO, she helps practice owners truly understand their numbers, make smart financial decisions, and create a vision that actually works in real life.

Mary and Christin reflect on their six-year friendship (and four years of working together - like a marriage in the best way!). Christin shares how her career evolved from Skytale Group to launching Maven Financial Partners, and why her work fills such a crucial gap between bookkeepers and CPAs. Together, they unpack what a fractional CFO really does, who needs one, and why every practice owner should learn to focus on revenue first before getting lost in the weeds of expenses.

The conversation goes beyond spreadsheets and strategy, too. Christin and Mary talk honestly about the emotional rollercoaster of entrepreneurship - the loneliness, the chaos, and the importance of having people you can lean on. They also touch on the aesthetics industry today, with Christin sharing encouraging insights about why so many practices are still thriving despite economic uncertainty.

And of course, no conversation would be complete without diving into social media. Mary and Christin discuss how authenticity, quality content, and consistency can make a real difference for practice owners - while also admitting the challenges that come with showing up online.

This episode is equal parts practical and personal, and it’s packed with wisdom for anyone building a business in the aesthetics space. Whether you’re dreaming big, in the thick of the chaos, or just trying to make sense of your numbers, you’ll walk away feeling both equipped and encouraged.

Timestamps:

• 00:00:00 – Welcome & Introduction of Guest Christin Trujillo
• 00:02:30 – From SkyTail Group to Maven Financial Partners
• 00:06:30 – What a Fractional CFO Really Does
• 00:10:30 – Financial Clarity & Focusing on Revenue
• 00:16:30 – The Emotional Side of Entrepreneurship
• 00:21:30 – Thriving in Today’s Aesthetics Industry
• 00:27:00 – Social Media, Authenticity & Community
• 00:35:00 – Closing Thoughts & Encouragement

• 
  

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Welcome back to The Aesthetic Edit podcast! Season two begins with a powerhouse guest, Emily Ford, Founder of Fordivine. By the age of 26, Emily had already built a nine-figure sales organization, grown a social media following of over one million, and become a sought-after global keynote speaker.

Mary first connected with Emily earlier this year after coming across a video Emily shared on Instagram. Over the following months, Mary was drawn to Emily’s story, her message, and her authentic approach to personal branding. After watching Emily consistently show up with such transparency on her Instagram stories, Mary reached out with a DM that ultimately led to an invitation to Emily’s Personal Branding Retreat. From there, the two quickly discovered their shared passions, mission, and purpose—and a genuine connection was formed.

In this episode, Emily opens up about her early years, just a few short years ago when she was a broke 23-year-old sleeping on a mattress on the floor and struggling to make ends meet. Through trial and error, she discovered the power of building a personal brand on social media, shifting from traditional sales tactics to leading with value and authenticity.

The conversation dives into her current venture, Fordivine, where she helps individuals develop strong personal brands through intentional storytelling and consistent visibility. Emily unpacks common mistakes founders make—such as hiding behind their businesses instead of embracing their own stories—and encourages listeners to build trust and connection by showing up as their true selves.

A major theme of the discussion is overcoming the fears that hold many, especially women, back from showing up online. Emily shares strategies for moving past the fear of judgment, refining messaging, and serving an audience with genuine content. She also emphasizes the importance of boundaries, protecting mental health, and aligning daily routines with natural energy flow to sustain both social media presence and entrepreneurial success.

Packed with actionable tips and heartfelt encouragement, this episode is a must-listen for anyone ready to elevate their personal brand, amplify their voice, and create meaningful impact in the digital space.

• 00:00:00 – Welcome to Season Two

• 00:01:35 – From Struggles to Success

• 00:03:00 – Building a Personal Brand with 4Divine

• 00:05:30 – Empowering Women & Common Founder Mistakes

• 00:07:50 – Overcoming Fear & Embracing Authenticity

• 00:10:30 – Protecting Mental Health & Creating with Purpose

• 00:17:00 – The Power of Discipline & Embracing Femininity

• 00:23:00 – Closing Reflections

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Welcome back to the Aesthetic Edit podcast! In our final episode of the season, we had the pleasure of hosting Ben Hernandez, Founder & CEO of SkyTale Group, a full-service strategic, financial, and M&A advisory firm. Through management strategy and financial analysis, they help scale and sell group practice dental, medical aesthetics, and healthcare organizations.

The episode began with a lively discussion around Ben's background in finance and how he transitioned into the aesthetics industry. He stressed the need for practice owners to have a clear vision and understanding of their growth trajectory in order to scale. Ben shared valuable insights into the traits of successful leaders and founders, emphasizing ambition, humility, and a vision-led approach. He highlighted the importance of executive coaching in developing leadership skills and navigating the challenges of scaling a practice.

The hosts lead a conversation focused on how to determine the appropriate time to sell a practice, with Ben advising against selling at the peak and emphasizing a strategic approach for a successful exit.

The discussion also explored the impact of social media on the industry, particularly in promoting services like Semaglutide. Ben showcased how platforms like Instagram can be valuable tools for education and marketing, enhancing visibility and credibility.

Overall, the episode provided valuable insights into the journey of scaling an aesthetic practice, the role of leadership in business growth, and the impact of social media in the industry. Ben's expertise and practical advice offered listeners valuable strategies for success in the aesthetics space.

• 00:04:03 - Guest Introduction: Ben Hernandez from SkyTale

• 00:05:08 - Ben's Background and Journey into Aesthetics Industry

• 00:07:27 - Supporting Entrepreneurs in Aesthetics Space

• 00:12:22 - Traits of Successful Founders & Leaders

• 00:18:16 - Importance + Impact of Executive Coaching

• 00:27:36 - Preparing to Sell Your Practice

• 00:37:29 - Impact of Social Media on the Aesthetics Industry

• 00:42:07 - Utilizing Social Media for Practice Growth

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/

Instagram: https://www.instagram.com/theaestheticeditpodcast/
TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In today’s episode, we sit down with Dr. Masoud Saman, a board-certified facial plastic surgeon, to discuss his journey from a young immigrant to a renowned facial plastic surgeon located in New York City. Dr. Saman shares his inspiring story of coming to the United States at 15 to avoid mandatory military service in Iran and how he found his passion for medicine through various life experiences.

The conversation covers Dr. Saman's expertise in head and neck cancer surgery and reconstructive procedures. He emphasizes the importance of authenticity and truth-telling in the aesthetic industry, debunking myths about certain procedures and highlighting the significance of preservation rhinoplasty and facelift techniques.

Dr. Saman also introduces his new project, "Face by Face NYC," aimed at promoting self-acceptance and celebrating natural beauty by capturing unaltered portraits of individuals in Central Park. The project seeks to challenge societal standards of perfection and inspire self-confidence in individuals of all ages.

Throughout the episode, Dr. Saman's candid and insightful perspective shines through, encouraging listeners to embrace their uniqueness and prioritize authenticity in their aesthetic journeys. The conversation serves as a reminder that true beauty lies in individuality and self-acceptance.

• 00:00:00 - Introduction and Wedding Memories

• 00:05:30 - Dr. Saman's Journey from Iran to the United States

• 00:13:22 - The Impact of Social Media on the Aesthetics Industry

• 00:22:05 - Dr. Saman's Impactful Experiences in Head and Neck Cancer Surgery

• 00:30:35 - Discussion on Aesthetic Procedures and Their Efficacy

• 00:38:59 - Preservation Rhinoplasty and Advancements in Facial Plastic Surgery

• 00:43:02 - Building an Authentic Presence on Social Media

• 00:45:26 - Face by Face NYC Project and Promoting Natural Beauty

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this week’s episode, we dive deep into the inspiring story of Dr. Rachel Walker, board-certified plastic surgeon and owner of Plastic Surgery Center of Dallas. We learn how she was first introduced to the power of aesthetic transformations after a life-changing experience with jaw surgery during her college years.

Discover how plastic surgery has profoundly impacted Dr. Walker's life, and learn the secret sauce behind her business success which begins with a steadfast commitment to putting patients first. Whether it's leading patients towards realistic expectations around their surgeries or suggesting alternative procedures to achieve their goals, Dr. Walker emphasizes the importance of personalized care, shunning a one-size-fits-all approach.

In a thought-provoking "Hot Take," Dr. Walker discusses the importance of normalizing self-love in 2024 and how choosing plastic surgery doesn't negate self-love. We delve into the ethical considerations of body image and plastic surgery, overcoming shame and judgment, and the impact of mental health and social media on the field. Lastly, we hear her opinion on the rise of conversation around breast implant illness and what patients should consider before rushing to their surgeon.

Join us for an episode filled with heartfelt stories, professional insights, and valuable advice for anyone interested in the transformative power of plastic surgery.

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast