The Accidental Influencer - How Did This Happen after 40??
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The Accidental Influencer - How Did This Happen after 40??
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I never planned on becoming an influencer, it just happened.
In this episode, I share how closing my clothing boutique, working in real estate as a single mom, and posting makeup videos during COVID led to building an online career and a community of women, especially women over 40.
I also talk about a growing trend on social media that I can’t get behind: cruelty disguised as “honesty.” Calling women names, bashing bodies, or tearing others down for clicks isn’t confidence it’s gross.
In this episode, we talk about:
• How I became an accidental influencer
• Closing my clothing boutique and pivoting careers
• The reality of influencer marketing and brand deals
• Why cruelty is being mistaken for “honesty” online
• Empowering women over 40 through beauty, confidence, and community
✨ Connect with me:
Instagram: @thekerriesmart
Podcast: I Love You More
🎧 New episodes weekly
Connect with Kerrie:
Instagram https://www.instagram.com/thekerriesmart/
TikTok https://www.tiktok.com/@thekerriesmart?_t=8nOlgVL9M29&_r=1
YouTube https://youtube.com/@kerriesmart
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