In this episode of The A/B Test Podcast with Steve and Melissa, we dive deep into the social platforms we've been testing relentlessly—Facebook, Instagram, YouTube, and LinkedIn. From why intent data is flawed to what’s actually driving results on Meta, we break down strategies, surprises, and lessons from the front lines of digital marketing. Whether you’re building a brand, running ads, or trying to get seen, this is a must-listen for anyone navigating social in 2025.

Topics covered:

Why Facebook still matters (especially locally)

Instagram’s tricky ad landscape and what’s working

Why YouTube is the ultimate search engine for content

LinkedIn ads: Are they worth it?

The power of thumbnails and first seconds in video content

Why clickbait will kill your credibility

MAGNETIC
Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/
Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin
MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/
Website | https://www.magnetic.services/

#ABTestPodcast #DigitalMarketing2025 #FacebookAds #InstagramMarketing #YouTubeStrategy #LinkedInTips #MetaMarketing #VideoMarketing #ContentStrategy #SocialMediaGrowth

We were stuck. No ideas, no growth, and no clue what to do next.

In this episode of The A/B Test Podcast, Melissa and Steve open up about a real-life pivot that reshaped their business. From a season of frustration and creative burnout, they launched something unexpected: a hyper-local, story-driven content platform. And it worked.

🎙 You’ll hear:

How to recognize when it’s time to pivot
Why most businesses fail to find product-market fit
The surprising truth about creativity under pressure
How content + community created new demand
What it’s like to turn a personal idea into public traction

If your business feels stuck—or you’re sitting on an idea you’re afraid to test—this episode might be the sign you need.

👉 Subscribe for more insights on growth, marketing, and making bold moves in business.

MAGNETIC
Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/
Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin
MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/
Website | https://www.magnetic.services/

#businesspivot #startupjourney #contentmarketing #productmarketfit #founderlife #TheABTestPodcast #creativebusiness #localmarketing #growthstrategy

🎯 You’ll learn:

• The difference between disruptive vs. incremental innovation
• How to innovate your go-to-market motion in 2024
• Why “doing more with less” creates opportunity
• How to know when to kill an idea (and when to double down)
• Why resistance is a sign you’re actually onto something

Plus: how AI is changing the game (and where it’s still falling short).

Whether you're a small business owner feeling stuck, a marketing professional looking for an edge, or a sales leader trying to break through the noise, this episode delivers the straight talk you need.

As Steve says, "Innovation isn't about being the guy with funky glasses and shoes - it's about research, decision-making, and testing."

Sponsored by IT Outlet.

📩 Subscribe for more sales, marketing & business insights

MAGNETIC Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/

Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin

MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/

Website | https://www.magnetic.services/

#businessinnovation #salesstrategy #b2bmarketing #gotomarket #contentstrategy #startupgrowth #aiinsales #leadgeneration #abtestpodcast