Couverture de The 24/48

The 24/48

The 24/48

De : Sam Massa
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A typical first responder shift is 24 hours on, and 48 hours off. This opens the door for many first responders to run businesses in their off time. We're here to explore first responder-owned businesses, interview owners about how they did it, and share their success with the first responder community and beyond.


Follow us (or we’ll keep sending you pictures of really bright lights at 3 a.m.):

  • Facebook: https://www.facebook.com/HiVizLEDs/ (Warning: may cause spontaneous dancing in high-visibility vests)
  • TikTok: https://www.tiktok.com/@hivizledlighting (We invented the “blinding transition” trend)
  • Instagram: https://www.instagram.com/hivizledlighting/ (Warning: may cause your phone to request sunglasses)
  • X: https://x.com/hivizleds (We promise not to blind you… much)
  • YouTube: http://www.youtube.com/@HiVizLEDS ((Hit the bell or we’ll ring it with a 150dB siren at 4 a.m.)
  • LinkedIn: https://www.linkedin.com/company/hiviz-led-lighting/ (Where we pretend to be serious adults for 2.5 seconds)


Ready to ascend to a higher plane of brightness? Click these or forever live in the dimness you clearly deserve:

  • FireTech: https://hivizleds.com (The mothership of bright ideas)
  • HiViz Lighting: https://hivizlighting.com (Same brightness, different flavor of awesome)


Stay lit, legends. 🔥💡

© 2026 HiViz Lighting Inc.
Direction Economie Management et direction
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    Épisodes
    • Mission-Driven Tech: Andy Bozzo of Tablet Command
      Sep 30 2024

      Andy Bozzo, co-founder of Tablet Command, shares his journey from firefighter to tech entrepreneur. Tablet Command is a software company that provides incident management, response notification, and situational awareness tools for public safety agencies across the United States and Canada.

      Connect with Tablet Command: https://www.tabletcommand.com/

      Follow us (or we’ll keep sending you pictures of really bright lights at 3 a.m.):

      • Facebook: https://www.facebook.com/HiVizLEDs/ (Warning: may cause spontaneous dancing in high-visibility vests)
      • TikTok: https://www.tiktok.com/@hivizledlighting (We invented the “blinding transition” trend)
      • Instagram: https://www.instagram.com/hivizledlighting/ (Warning: may cause your phone to request sunglasses)
      • X: https://x.com/hivizleds (We promise not to blind you… much)
      • YouTube: http://www.youtube.com/@HiVizLEDS ((Hit the bell or we’ll ring it with a 150dB siren at 4 a.m.)
      • LinkedIn: https://www.linkedin.com/company/hiviz-led-lighting/ (Where we pretend to be serious adults for 2.5 seconds)

      Ready to ascend to a higher plane of brightness? Click these or forever live in the dimness you clearly deserve:

      • FireTech: https://hivizleds.com (The mothership of bright ideas)
      • HiViz Lighting: https://hivizlighting.com (Same brightness, different flavor of awesome)

      Stay lit, legends. 🔥💡

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      1 h et 15 min
    • Grilling, Griddles, and Grit: Brian Kelly of East Coast Kelly’s
      Sep 23 2024

      Brian Kelly has been a firefighter for over 20 years. When COVID-19 hit and he found himself with more downtime, he discovered a new passion: sharing his love of food and cooking over social media. What started as a hobby making cooking videos on TikTok has now turned into a thriving business and side hustle for this entrepreneurial first responder.

      Connect with East Coast Kelly’s: https://linktr.ee/eastcoastkellys

      Follow us (or we’ll keep sending you pictures of really bright lights at 3 a.m.):

      • Facebook: https://www.facebook.com/HiVizLEDs/ (Warning: may cause spontaneous dancing in high-visibility vests)
      • TikTok: https://www.tiktok.com/@hivizledlighting (We invented the “blinding transition” trend)
      • Instagram: https://www.instagram.com/hivizledlighting/ (Warning: may cause your phone to request sunglasses)
      • X: https://x.com/hivizleds (We promise not to blind you… much)
      • YouTube: http://www.youtube.com/@HiVizLEDS ((Hit the bell or we’ll ring it with a 150dB siren at 4 a.m.)
      • LinkedIn: https://www.linkedin.com/company/hiviz-led-lighting/ (Where we pretend to be serious adults for 2.5 seconds)

      Ready to ascend to a higher plane of brightness? Click these or forever live in the dimness you clearly deserve:

      • FireTech: https://hivizleds.com (The mothership of bright ideas)
      • HiViz Lighting: https://hivizlighting.com (Same brightness, different flavor of awesome)

      Stay lit, legends. 🔥💡

      Afficher plus Afficher moins
      1 h et 19 min
    • “Arts and Crafts” paid his mortgage: Russell Davis of West Broad Apparel
      Sep 16 2024

      Russell had been working as a firefighter for over 13 years when the idea for his business was sparked. It all started when his captain gifted the crew some hose koozies.

      Within days, Russell took a leap of faith, buying his first embroidery machine to see if he could turn firehose material into koozies and hats himself. Working out of a bedroom in his home turned "arts and crafts area," he taught himself embroidery and slowly formulated some initial product ideas like hose hats.

      The hobby was paying off, as Russell remembers the first day his side business covered their mortgage payment. His wife had jokingly referred to his tinkering as "arts and crafts time," but now those arts and crafts were generating essential household income.

      As Russell started getting larger custom orders that pushed his home setup to the limits, he borrowed money from his business partner to invest in better equipment. This allowed him to scale up and fulfill jobs like custom hats for the local Greenville Triumph soccer team.

      The new machinery also led Russell to connect with an embroidery expert named Lori. She voluntarily took Russell under her wing, teaching him the digitization process that made hats easier to produce at scale. With her guidance, his products improved as he honed in the optimal embroidered patch shape and size.

      After years of growth, West Broad Apparel was at a crossroads, needing more attention than Russell's limited spare time. He decided to leave his firefighter job to focus on the business full-time. This transition gave him breathing room operationally, though he found he missed the camaraderie and satisfaction of firefighting.

      Within 6 months he made the call to return to a new department, balancing his passion for the work with his drive to keep expanding the business. This balance enabled the next stage of progress for his company and personal fulfillment.

      The road from side hobby to full-time business owner has had its share of highs and lows. But by taking risks, investing in relationships, and applying the dedication inherent in firefighting, Russell built West Broad Apparel into an internationally recognized brand rooted firmly in serving the fire service community. Though it wasn't the path he originally envisioned, his entrepreneurial journey reflects the spirit and work ethic of firefighters everywhere.

      Connect with West Broad Apparel: https://www.westbroadapparel.com/

      · Website: https://williamskey.com

      Connect with our team:

      · Sam Massa, CEO & 24/48 Host: https://www.linkedin.com/in/sammassa/

      · Chelsea Lassen, Marketing Director & Producer: https://www.linkedin.com/in/chelsea-lassen/

      · Spencer Carter, Videographer: https://www.instagram.com/spencervisual/

      · Marina Hunter, Graphic Designer: https://www.linkedin.com/in/marina-hunter/

      · Allison Saxon, Marketing Specialist: https://www.linkedin.com/in/tabithasaxon/

      Follow our podcast on social:

      · TikTok: https://www.tiktok.com/@the24_48podcast?lang=en

      · Instagram: https://www.instagram.com/the24_48/

      · LinkedIn: https://www.linkedin.com/company/the-24-48-podcast-by-hiviz-leds/

      · YouTube: https://www.youtube.com/playlist?list=PL8fHLgmlsaUbQp-0l_U1qWZx0EdlQDRCB

      If you want to help us support first responder-owned businesses, help spread the word by subscribing to the podcast and leaving us a 5-star review!

      Thank you for listening!

      “The 24/48” is brought to you by HiViz LED Lighting

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      1 h et 13 min
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