The 10,000-Hour Rule vs “AI Experts”
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Someone told a room full of people: ‘I know AI like nobody else… I started in 2022.’ That’s when I knew we had a problem.
AI was everywhere at the conferences I attended — especially PodFest — and a lot of it was oversold.
In this episode, I explain why “using AI tools” ≠ being an “AI expert,” and I highlight **3 presenters who did it the right way.
You’ll learn:
- Why “AI expert since 2022” is a red flag (and what real expertise looks like)
- The 10,000-hour rule as a reality check for skill claims
- 3 great presentations and what made them credible:
- Dr. Catrice Austin (Celebrity Branding USA) — PR + AI used responsibly
- Jennifer Navarrete — podcasting experience + practical AI use
- Chad Parazan (Ader Communications) — prompts + workflows for podcast automation
- How to use AI for podcast prep, editing, trailers, and clips the smart way
👋 I’m Rey Ortega, a 26-year software engineer & automation builder (250+ business applications).
Sponsored by: Grata Software + Digital Strike
✅ Links mentioned in this episode (add yours here):
- Grata Software
- Digital Strike Hub
- Celebrity Branding USA
- Brew Media / Jennifer Navarrete
- Ader Communications / podfest prompts
#ai #automation #podcasting #chatgpt #businessautomation
00:00 AI wasn’t supposed to be the topic… but it was
01:05 The conference “AI hook” problem
06:55 “AI expert since 2022” (the credibility issue)
07:35 The 10,000-hour rule reality check
10:45 AI isn’t new (since the 60s) + what “real AI” is
13:30 Presenter #1: Dr. Catrice Austin (PR + AI done right)
16:55 Presenter #2: Jennifer Navarrete (podcasting truth + volume)
27:50 Presenter #3: Chad Parazan (prompts + full podcast automation)
33:25 Wrap-up: the standard going forward
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