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The 1% Edge

The 1% Edge

De : Carlos Nouche
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Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.© 2026 Carlos Nouche Economie
Épisodes
  • E83 - The Hidden Truth About AI: It All Starts With Data | Ann Davis
    Jun 23 2026

    In this episode of the 1% Edge podcast, Carlos Nouche speaks with Ann Davis, CRO at Crunchbase, about the critical role of data in AI, the challenges organizations face in implementing AI solutions, and the transformative potential of AI in sales and business growth. They discuss the importance of understanding data sources, the need for effective use cases, and the implications of AI bias and hallucinations. Ann shares insights on how Crunchbase leverages data to drive growth and offers advice for organizations looking to adopt AI effectively.

    Takeaways

    AI's effectiveness is heavily dependent on the quality of data.
    Many AI projects fail due to poor data management.
    Data scientists spend a significant amount of time cleaning data.
    Sales teams can greatly benefit from AI by automating research tasks.
    AI can provide valuable insights for territory mapping in sales.
    Understanding private market data is crucial for investors.
    Companies need to validate AI outputs with multiple sources.
    Sales is a collaborative project that requires internal champions.
    AI can streamline processes and improve productivity in sales.
    Organizations should focus on specific use cases when implementing AI.

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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    32 min
  • E82 - Sales Is Changing Forever: The Future of B2B Sales Explained I Kyle Hegarty
    Jun 16 2026

    In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with global sales trainer, keynote speaker, and author Kyle Hegarty to discuss how the world of B2B sales is rapidly evolving. Buyers today are more informed, more independent, and often complete most of their research before ever speaking with a sales representative. Kyle explains why many traditional sales processes no longer match the way modern buyers make decisions and why sales organizations must adapt to remain effective.
    Drawing from the ideas behind his book Sales Punks, Kyle shares why successful sales professionals focus less on controlling the sales process and more on helping buyers navigate their own buying journey. The conversation explores the growing complexity of B2B deals, the challenges of larger buying committees, and the increasing importance of coaching, communication, and problem-solving skills inside modern sales teams.
    The discussion also examines the role of AI in sales and how new tools are helping teams improve training, practice conversations, and strengthen communication skills rather than replace human connection. The episode offers practical insights into the future of selling and what sales professionals must do to stay relevant in a changing market.

    Takeaways

    Modern buyers research solutions before speaking to sales teams.
    Traditional sales processes often no longer match buyer behavior.
    Helping buyers make decisions is more effective than pushing sales.
    Coaching is becoming essential for sales leaders.
    AI can improve communication and sales training.
    Complex buying committees are changing B2B sales dynamics.
    Problem-solving and adaptability are critical sales skills today.

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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    37 min
  • E81 - The Conversation to Action Gap: How AI Is Changing Work and Sales I Warren Kucker
    Jun 9 2026

    In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with Warren Kucker, Co-founder at Basiq.Work, to discuss one of the biggest hidden problems inside modern organizations: the conversation-to-action gap. Every meeting, sales call, and strategy session generates valuable insights, but most of that information gets lost once the conversation ends. Warren explains how AI and large language models are transforming the way teams capture, organize, and act on information from meetings and conversations.
    The discussion explores how organizations can use AI to turn unstructured meeting data into actionable tasks, workflows, and insights that improve productivity and collaboration. Warren also shares how conversation intelligence can help sales teams improve deal execution, reduce administrative work, and strengthen communication across organizations. The episode highlights how AI-powered workflows could reshape CRMs, sales processes, and the future of work itself.

    Takeaways

    Most organizations lose valuable information from meetings.
    AI can transform conversations into actionable workflows.
    Conversation intelligence improves team collaboration and execution.
    Automating follow-ups reduces administrative work.
    Sales teams can use meeting data to improve deal outcomes.
    Structured insights help organizations make better decisions.
    The future of work will depend on turning conversations into action.

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    Afficher plus Afficher moins
    34 min
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