In this episode, we discuss what a digital strategy is. We go a step further and talk about how to develop one using the PROPEL model.

So, if you have been wanting to develop a sustainable digital strategy, then this episode is for you.

In this episode of the #1 Digital Marketing Podcast in Kenya, we discuss what it means to have a digital strategy and its importance to the success of your business. Jack Owigar, Director of sales and marketing at Pulse Live Kenya, walks us through all this as he shares his experience and expertise.

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Pulse Live website: https://www.pulselive.co.ke/

In this episode, Melanie talks about her digital marketing career, why she thinks you should always have Google ads running among other topics.

She briefly tells us her view on the state of digital marketing in Kenya and why she prefers running her own digital marketing agency to being employed in one.

In this short episode, I introduce myself and the podcast. I talk about what the podcast will be covering and how it benefits the listeners.