Couverture de That Real Estate Tech Guy

That Real Estate Tech Guy

That Real Estate Tech Guy

De : Jordan Samuel Fleming
Écouter gratuitement

Welcome to the only weekly podcast dedicated to the Real Estate Investing Tech Stack, hosted by Jordan Samuel Fleming. Jordan has been heavily involved in building technology tools for Real Estate Investors for over a decade, and is the Co-Founder and CEO of smrtPhone, and all-in-one cloud phone system and power dialer. If you're serious about scaling up your Real Estate Investing business then this weekly podcast is for you! You'll learn from the best as each week Jordan speaks with individual investors who have leveraged technology to scale their businesses, as well as technology companies who build the tools you use on a daily basis. That Real Estate Tech Guy brings together expert insights, advice and the latest technology tips for any investor looking to build their Real Estate Investing business.

© 2026 smrtStudio Global, Inc Direction Economie Management Management et direction
Épisodes
  • Speed to Lead Follow-Up and the 20% Most Investors Leave Behind ft. James Heartquist

    Speed to Lead Follow-Up and the 20% Most Investors Leave Behind ft. James Heartquist
    Jun 11 2026
    This week I'm joined by James Heartquist from Property Leads, a pay-per-lead company built specifically for real estate investors who want to stop chasing cold lists and start fielding inbound sellers ready to move. James has worked with hundreds of investors across the country and has a front-row seat to what separates the operators doing deals from the ones who can't convert leads they already paid for.We get into everything — what a lead actually is (and why most investors don't agree on the answer), why speed to lead is still the single most important KPI you're probably not tracking tightly enough, and the follow-up structure that gives you a real shot at the 20% of leads most investors quietly throw away. We also talk about RCS messaging, the trust recession hitting the real estate education space, and what James is bringing to the REI Tech Unlocked event in Dallas this September.Episode Timeline & Highlights[0:41] – Jordan introduces James Heartquist and the core focus: lead generation, red flags, and follow-up discipline[1:38] – James defines what Property Leads is and how it works as a pay-per-lead marketing company[2:28] – How to align with your lead provider on what "a lead" actually means before you spend a dollar[3:51] – Property Leads' definition: a seller who wants to sell within six months, on or off market[4:43] – Why investing in leads without a real follow-up system is just burning money[5:28] – Speed to lead: why 10 minutes is already too slow and how to build toward a 30–60 second response[6:59] – Door knocking, FaceTime calls, and the small extra moves that separate closers from browsers[10:28] – Why static follow-up cadences are dead and what smart agents do differently[11:11] – The stat that should wake up every investor: 20% of refunded no-response leads sell to someone within 12 months[13:18] – The 15–20 touch point framework for the first five days, and why a simple message beats no message every time[17:17] – Red flags to watch for in any paid lead provider — and how Property Leads built live transfers to fix friction in the sales process[18:53] – The "home seller experience" upgrade: why treating the seller like a client cuts required touchpoints dramatically[24:28] – RCS messaging explained: what it is, why it matters, and how embedded video will change the first impression game[27:37] – The trust recession in real estate — and why the guru fatigue problem is partly self-inflicted[30:36] – How to evaluate a coaching community the right way: are people actually making money?[33:11] – Preview of REI Tech Unlocked, September 19–21 in Dallas: what James and Property Leads are bringing to the event5 Key TakeawaysSpeed to Lead Is Your Most Important KPI — The investors winning on paid leads are calling within 30 to 60 seconds, not 10 minutes. If your CRM isn't tracking this number, that's the first thing to fix — not your scripts.Most Investors Quit Too Early on Follow-Up — Property Leads data shows 20% of leads refunded for "no response" end up selling to someone within 12 months. The person with the longest follow-up runway is usually the one who closes it.Align on the Definition of a Lead Before You Buy — What you consider a lead and what your provider considers a lead can be completely different things. Getting on the same page before you spend money is the conversation most investors skip.Your Lead Provider Is a Growth Partner, Not a Vendor — The best outcomes come from treating the relationship as a two-way feedback loop. Extreme ownership over your conversion numbers, paired with honest communication with your provider, is what actually moves the needle.RCS Is Coming and It Will Change First Contact — Rich Communication Services will allow investors to embed video directly into text messages — no links, no friction. The operators who move early on trust-building tech will have a real edge as seller skepticism continues to rise.Links & ResourcesProperty Leads — propertyleads.com (listener credit available — link to be dropped in show notes)SmrtPhone — the only phone system built for real estate investors; 5,000 minutes free calling at signupREI Tech Unlocked — September 19–21, Dallas, TX; implementation-focused event with Property Leads and other tech partners in attendanceThat Real Estate Tech Guy — thatrealestateguy.comThanks for tuning in to this week's episode. If you're spending money on leads and not tracking speed to lead or running a real follow-up sequence, this conversation with James is the push you needed. Share it with a fellow investor who needs to hear it. More high-signal conversations coming next.
    Afficher plus Afficher moins
    38 min
  • Why Most Real Estate Investors Hit a Capital Ceiling and How to Break Through It ft. Ari Page

    Why Most Real Estate Investors Hit a Capital Ceiling and How to Break Through It ft. Ari Page
    Jun 4 2026
    This week I'm joined by Ari Paige, founder of Fund and Grow, a 19-year-old business credit consulting company that has helped over 35,000 businesses access more than $2.1 billion in funding through 0% introductory business credit cards. Ari originally got into this space as a real estate investor himself, which gives him a grounded, practical perspective on exactly where capital gaps show up.The conversation covers how real estate investors can use business credit cards as gap financing, bridge capital, and rehab funding within BRRRR and fix-and-flip strategies, and why compliance in this space matters far more than most people realize. If you've ever hit a ceiling in your investing because funds were tied up in the last deal, this episode is for you.Episode Timeline & Highlights[0:51] – Jordan introduces Ari Paige and Fund and Grow, previewing the topic of business credit for real estate capital[4:00] – Ari explains the origin of Fund and Grow and why real estate investors are the core audience for 0% business credit cards[5:17] – Jordan breaks down three investor types and asks which level benefits most from Fund and Grow's model[6:37] – Ari explains bridge capital, reducing hard money costs, and why 80% of Fund and Grow clients are real estate investors[7:44] – The key difference between traditional loans and business credit cards: you only pay when you use the balance[8:52] – Real cost comparison: hard money at 3–5 points up front vs. 0% business credit with no payment until the balance is placed[9:16] – JPMorgan's $80 billion small business lending commitment and why business credit cards are the primary vehicle banks are using[11:13] – How compliant payment services like Plastiq and Melius let investors pay vendors and fund escrow accounts using credit cards[12:10] – What makes a credit stacking company non-compliant: bait-and-switch marketing, cash liquidation schemes, and hidden fees[18:15] – Fund and Grow's credentials: Inc. 5000 for seven years, A+ BBB, and a new industry association being formed to self-police credit stacking compliance[28:52] – Ari walks through the BRRRR infinite money loop using business credit for down payments, rehab costs, and gap financing[37:09] – Fund and Grow generated $175 million in funding in 2025, with 72.4% coming from post-approval negotiation coaching[41:37] – Why AI cannot replace Fund and Grow's consulting: sequencing strategy, real-time approval data, and 35,000 client history[44:15] – How to get started with Fund and Grow's free pre-qualification tool at fundandgrow.com5 Key TakeawaysBusiness Credit Cards Are Not Loans — Unlike hard money or bank loans, 0% business credit cards don't start costing you anything until you use them. That means you can hold $200,000 in available credit and pay zero interest between deals, making them a fundamentally different capital tool.Compliance Is Not Optional in This Space — Many credit stacking companies are violating FTC rules right now, including misrepresenting products as "funding" instead of credit cards, promising cash liquidation, and applying for personal cards that hurt consumer credit scores. Working with the wrong company can damage your credit, expose your affiliates, and draw FTC scrutiny.The Infinite Money Loop Works Across Strategies — Whether you're wholesaling, doing fix-and-flips, or running BRRRR deals, business credit cards can cover gap financing, down payments, and rehab costs. The 12 to 18 month 0% window is long enough to complete most exits before interest ever kicks in.Most Funding Gains Come From Negotiation, Not Applications — Fund and Grow's 2025 data shows that 72.4% of the $175 million they generated came after the initial application, through client coaching on limit increases, card consolidation, and underwriter reconsideration calls. Application help alone is not where the value lives.AI Cannot Replace Human Credit Strategy — AI can't tell you how a lender is evaluating your profile right now, build a sequencing strategy based on last month's approvals and declines, or apply the judgment built from 35,000 clients. People using ChatGPT for credit applications are racking up hard inquiries and getting no approvals.Links & ResourcesFund and Grow — fundandgrow.comFund and Grow Pre-Qualification Tool — fundandgrow.com (free, soft inquiry, no obligation)SmrtPhone — the only phone system built for real estate investorsPlastiq — plastiq.com (compliant business card payment service)Melius Payments — compliant business card payment serviceBill.com — compliant business card payment serviceIf the idea of using 0% business credit to fund deposits, rehab costs, and gap financing clicked for you during this episode, send it to a wholesaler or flipper in your network who's been stuck waiting on capital between deals. Ari and his team are the real deal, 19 years and 35,000 clients deep. Head to fundandgrow.com to run through the free ...
    Afficher plus Afficher moins
    47 min
  • How to Build AI Agents That Fix Themselves When Something Goes Wrong ft. Keith Gillespie

    How to Build AI Agents That Fix Themselves When Something Goes Wrong ft. Keith Gillespie
    May 28 2026
    This week I'm joined by Keith Gillespie, founder of REI Automated, a Marine Corps veteran who spent eight years on active duty across 13 countries, missing the births of both his kids, and came home with one obsession: building a real estate investing business in 1 to 2 hours a day. That constraint forced him to build SOPs that became systems, systems that became software, and software that 5 years ago became REI Automated, a three-pillar platform combining education, CRM, and coaching for investors under 50 deals done on their own.What started as a personal solution has grown into a fully commercialized system running 24 AI agents, pushing 24 to 70 software updates per day, and built on the philosophy that education alone gets 99% of people nowhere unless the tools and support are right there alongside it. Keith is one of the few people in this industry who has genuinely melded the methodology with the machine, and this conversation gets into exactly how he did it.Episode Timeline & Highlights[0:49] – Jordan introduces Keith Gillespie from REI Automated and previews the REI Tech Unlocked event in Dallas and his upcoming AI book[3:42] – Keith's background as a real estate investor for 10 years across 34 states, and how REI Automated was built to solve his own problem[4:22] – What active duty Marines life actually looked like: 13 countries in 8 years, missing both kids' pregnancies, and needing to build a business in 1 to 2 hours a day[5:47] – The three pillars of REI Automated: education, software, and coaching, and how they work together as a system[7:08] – How the Marine Corps OODA loop (Observe, Orient, Decide, Act) transfers directly to real estate negotiation and relationship management[10:45] – The grit and tenacity piece: why embracing the suck from military training carries into every hard stretch of building a business[11:12] – Jordan parallels the OODA loop to the flight training acronym DODAR and why slowing down leads to better decisions than reactive action[13:34] – Why Keith built REI Automated as a true ecosystem rather than a CRM with coaching bolted on, and what being the company he wished existed ten years ago actually means[14:25] – Keith's 57 completed real estate investing courses and what he learned by going through virtually every major program in the industry[15:16] – Why education alone fails 99% of the time and why the fishing pole analogy captures everything wrong with most real estate programs[16:38] – Why all three pillars are non-negotiable and what happens when any single ingredient is pulled from the cake[20:02] – The two things any SaaS business actually needs to survive: results and customer service, and how Keith built REI Automated around both[22:39] – Inside the AI agent build pipeline: discovery, internet research, planning, build, testing, human QA, and production, all in about 50 minutes per feature[25:36] – How REI Automated scaled from 6 AI agents to 24 and why parsing agents to narrow, specific jobs improves quality at every level[26:27] – The self-healing agent approach: agents required to update their own project instructions when they learn something new[28:14] – Building a support ticket rewriter agent to fix poorly worded user requests before they reach the development queue[34:16] – Who REI Automated is built for: any investor who has done fewer than 50 deals independently, from zero to experienced acquisition managers[35:53] – Why 389 built-in automations and everything under one roof is the real differentiator, not any individual feature[37:36] – Zero customer churn since public launch in March 2026, and what a nine-person human staff plus 24 AI agents means for responsiveness5 Key TakeawaysSystems Before Scale — Keith built the foundation of REI Automated out of necessity, not ambition. With only 1 to 2 hours per day to work his real estate business while on active duty, every SOP had to be airtight. The constraint forced better engineering than most funded teams ever produce.Education Without Execution Is Worthless — After completing 57 real estate investing courses, Keith's conclusion is clear: knowledge without a system to apply it and support to keep you accountable is just expensive entertainment. All three pillars have to exist together or the whole thing falls apart.The OODA Loop Works Off the Battlefield — The Marine Corps' observe-orient-decide-act decision framework isn't just for room clearing. It's a real-time relationship and negotiation tool that helps you read a situation, adjust, decide, and act in a loop rather than reacting impulsively and blowing the deal.Agent Quality Comes from Narrow Scope — REI Automated's AI infrastructure improved dramatically when they stopped asking agents to do multiple things and started assigning each one a single, tightly defined job. The more focused the scope, the higher the output quality, and the easier it is to diagnose what breaks.The Answer Is Yes — ...
    Afficher plus Afficher moins
    41 min
adbl_web_anon_alc_button_suppression_t1
Aucun commentaire pour le moment