This panel was recorded live at EmpowHER.

Hosted by Nicole Harvey, this candid, story-driven conversation brings together female founders and senior operators from across beauty, wellness, supplements and e-commerce, including Tash.

The panel walks through the real moments behind well-known products, early assumptions that proved wrong, product and brand decisions that didn’t land, and the rebuilds that ultimately unlocked scale.

Through a guided Build → Break → Rebuild discussion, the panel covers:

• Core beliefs founders held early on that later turned out to be wrong
• How customer behaviour forced product, brand or positioning changes
• The operational realities of scaling CPG brands
• Where AI and automation genuinely help, and where human judgement still matters
• Why trust, credibility and figurehead-led brands remain powerful growth levers

Panelists Anna Persaud, CEO of This Works, Julietta Contoguris of Heights, Tash, and Natasha Whiting of Dozzz Sleep and Kollo Health share unfiltered insights.

If you’re building, operating, or investing in consumer brands, this session offers an honest look at what growth really looks like behind the scenes, and why most successful brands aren’t built in a straight line.

James Rowdy, founder of TwinTone, sits down with Tash to discuss how AI twins are reshaping creator marketing — not by replacing creators, but by turning personal brands into licensable IP.

From scaling content without burnout to why creators are earning more (not less), this clip breaks down:

• Why UGC never truly scaled
• How AI twins unlock content volume at speed
• What the “lazy creator era” really means
• Why IP is becoming the most valuable asset in marketing

🎧 Stream now or watch the full conversation on YouTube @tash_courtenay.

Tash Insights continues with a powerful conversation with Joel Williams and Adam Wilmshurst, founders of Transact Media Group.

Joel and Adam reflect on the last 12 months of rapid growth, from early client wins to building a global, outcomes-driven media business operating across more than 30 territories. They unpack how transactional data, performance accountability, and entrepreneurial culture have shaped a model that challenges traditional advertising norms.

Now, Transact Media Group is redefining how brands think about performance marketing, using real purchase data, guaranteed CPA models, and a growing ecosystem of commerce and media products to drive measurable business outcomes.

This is an honest, behind-the-scenes conversation about building fast, staying nimble, and creating a defensible business in a complex advertising landscape.

You’ll hear:

• How outcomes-based marketing changed the way brands buy media
• Why transactional data became the core competitive advantage
• What it really took to scale a business globally in under a year
• How empowering young talent unlocked rapid product innovation
• Why the future of advertising sits at the intersection of media, commerce and finance

It’s sharp, insightful, and essential listening for founders, marketers, and anyone building in performance-led growth.