In Episode 2 of Tales From The Brick, Jon sits down with Joe Meno, longtime AFOL, founder of BrickJournal Magazine, and one of the key figures behind the early days of LEGO conventions in the United States. Joe traces his journey back to the late 1990s, when a job at the LEGO Imagination Center and the release of the first Star Wars sets pulled him out of his “dark ages” and back into the hobby.
The conversation dives deep into the origins of online LEGO fandom, including early community hubs like LUGNET and Brickshelf, and what it was like building and sharing MOCs before algorithms, social media, or influencer culture existed. Joe reflects on how those early spaces created genuine global connections—and friendships that still last more than 20 years later.
Joe also shares behind-the-scenes stories from organizing early conventions like BrickFest, the challenges of running volunteer-driven events, and how those experiences helped shape later conventions such as BrickFair, BrickWorld, and BrickCon. Along the way, he recounts memorable moments from Toy Fair, Comic-Con, LEGO community outreach, and unexpected opportunities that only LEGO could open the door to.
This episode is a firsthand look at how the LEGO community grew from small message boards into a worldwide phenomenon—and why, at its core, it has always been about people first.
📍 Find Joe Meno: • Facebook (search Joe Meno) • BrickJournal Magazine – available via twomorrows.com
Until next time… play well.
Jan 14 20261 h et 1 min