"I started thinking about employee advocacy because I did know that content shared by employees receives eights times more engagement thank content shared by brand channels.

And, eight-six of employees say being a part of a formal advocacy program say it had a positive affect on their careers."

Brittany Anderson is a communications professional who has entered into the employee branding space as both the employer brand and community lead for VideoMyJob.

She is approaching four years with the organisation after serving major communications roles at the the Royal Melbourne Institute of Technology and digital marketing agency, King Content.

Take a moment to listen to her episode on how she amplified VMJs employer brand essence by using internal employee advocacy stories.

“The reality is, when you get to workshops and focus groups, you want to be unearthing new insights.

What you don’t want to do is rehash something that the organisation already knows because of data they’ve collected.”

Alana Bennett is the founder of her consultancy, Connected Experience, and a self described human experience fanatic. Her experience is extensive with a solid background in human relations and one of the first movers in the emergence of employer branding.

“We spend quite a long time working at the business case stage of things because by the time comms or TA comes to us, they’re really knowledgable about of what EVPs are all about.

The things is, there’s a need to get the business to come on the journey and be educated on this early on.”

Tim Mundy is the founder of Digital Affair where he and his team help shape the employer brands of some of the worlds biggest organizations. In addition to his extensive work consulting, Tim is also one of the founders of our very own VideoMyJob and sits on the board of directors.