In this episode of the ParrotsLab podcast, Naja and Diana break down what actually works in modern marketing for law firms and service-based businesses and why the traditional “brute force” ad approach often fails.

They explore the difference between short-term, expensive lead chasing and a smarter long-term strategy built on trust, visibility, and real relationships with the community.

The conversation covers:

• Why most law firm marketing relies on inefficient, high-cost advertising

• The two-branch strategy ParrotsLab uses instead: lead generation + brand trust

• How giveaways, lead magnets, and email lists create warm leads over time

• Why valuable emails beat aggressive sales messaging

• How content builds “know, like, and trust” before clients ever need a lawyer

• The role of long-form and short-form video in personal branding

• Why relatability matters just as much as expertise

• Practical insights on CAC (Customer Acquisition Cost) and LTV (Lifetime Value)

• How business owners can evaluate marketing agencies without getting scammed

• A realistic, human approach to sales built on preparation, credibility, and listening

They also touch on entrepreneurship, imposter syndrome, learning financial systems like QuickBooks, and why empowering business owners with knowledge is just as important as selling services.

This episode is for:

• Lawyers and law firms

• Entrepreneurs and service-based business owners

• Anyone curious about ethical, long-term marketing strategies

The video is an episode of the "Taking the Leap" podcast, featuring Diana and Naja. The main topic of the episode is dealing with hateful messages and cyberbullying that the hosts have recently started receiving as content creators.

Key points discussed:

• Receiving Hate: The hosts, Diana and Naja, acknowledge that receiving hateful messages, or "haters," has been a part of their journey. Naja states that he saw the negative responses while checking comments on ads they were running on the Meta ad platform. The comments included mocking their videos, making fun of them, and suggesting their service is a scam or spam.
• Perspective on Haters: The hosts view hateful comments as an indication that they are "moving the needle," reaching people, and making an impact. They note that even the most successful people have haters. They believe that people who write hate often hide behind a screen. Naja observed that the profiles of the haters often showed that they were not doing anything worthwhile with their lives.
• The Emotional Impact: While the logical brain expects and rationalizes the hate, there is a residual feeling that can be hurtful, demoralizing, and can make people feel like quitting. Naja admitted that even though he knew he should expect it, the negative experience shut down his day.
• Advice for Content Creators: The hosts advise that hateful comments are to be expected and welcomed. For the younger generation creating content, receiving the first wave of hateful messages can be devastating, leading to quitting. The hosts encourage people to double down during this moment, as it signifies that they are making a dent and affecting people.
• Action Over Ideas: The hosts emphasize that action is "so much better and so much more valuable than ideas". People may have a million suggestions, but the person putting in the action should let the haters hate, as it helps them develop thicker skin and motivates them.
• Constructive Criticism: They clarify that they welcome and crave constructive criticism. They are constantly iterating and improving their content based on feedback, which can come from constructive comments or platform analytics like click-through rate and watch time.
• Podcast Format: The hosts decide to focus on having a single-minded topic for every episode and aim for a run time of no more than 30 minutes.
• Positive Intentions: The hosts aim to keep "good vibes" and spread positivity, wanting to add value to others' lives.

We launched our first ad campaign last week—and the results surprised us (well, kind of).

We tested AI-generated videos against real human-to-camera content to see what actually connects with people. Spoiler: one clearly outperformed the other. But beyond just the numbers, this episode digs into what we're learning about hooks, problem-solution frameworks, and why most marketing advice skips over the messy trial-and-error part.

We also talk about why we joined BNI (Business Network International), what it's like building a referral-based sales team as a small business, and how showing up on camera—even when it feels awkward—creates trust faster than almost anything else.

If you're running a business and trying to figure out content, ads, or just how to stop feeling like a robot on camera, this one's for you.

What we cover:

AI vs. human video ads: which one actually worked (and why)The three core components of an effective adHow we structure our content creation process (Sunday = creation day)What BNI is and why it's been a game-changer for referralsWhy we can't "save" your business—and what marketing agencies can actually doThe long game mindset: why marketing isn't a get-rich-quick scheme

About Parrots Lab:

We're a digital marketing and content creation studio that helps businesses show up online with intention. From video editing and social ads to full marketing strategy, we work with everyone from beginners to entrepreneurs ready to dominate their market.

Want to work with us? Book a call: https://parrotslab.com