TL;DR: Marketing First
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TL;DR: Marketing First
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Join Marce Russo, CEO of Fri3nds Agency, as he shares insights and experiences from his journey in transforming Fri3nds into a thriving business.
In this episode, we cover:
- Transitioning Leadership:
- Navigating the shift from operations to a visionary role.
- Managing anxieties and fostering strategic growth.
- Bringing Your True Self to Work:
- Challenging traditional work-life compartmentalization.
- Embracing authenticity and whole-self at work.
- Developing the Fri3nds Handbook to define values and culture.
- Operational Growth:
- Enhancing team management and accountability.
- Promoting team independence and improving communication.
- Marketing Strategy:
- Focusing on Email Marketing, Event Highlighting, and Interactive Learning Campaigns.
- Aiming for higher ROI across multiple channels.
- Client Selection:
- Choosing the right client partners for smooth projects.
- Emphasizing value-based pricing over hourly rates.
- Clear communication to avoid micromanagement.
- Sales vs. Marketing:
- Transitioning from founder-led sales to a dedicated sales team.
- Strengthening marketing efforts to support sales growth.
- The importance of authenticity in the workplace.
- The benefits of gradual operational improvements.
- Strategies for effective client selection and communication.
- Insights into balancing sales and marketing efforts.
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