Couverture de Surviving The Kodak Moment: Is Corporate Innovation The Answer

Surviving The Kodak Moment: Is Corporate Innovation The Answer

Surviving The Kodak Moment: Is Corporate Innovation The Answer

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A candid conversation between an innovation newbie and a veteran about Corporate Innovation

Corporate innovation is a strategy lever which was and will always be core to market leadership. It should not be confused with engineering or development as it goes beyond in areas like business model or strategic partnership.

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