• Ethics, Gene Editing, CRISPR & Moral Courage with Françoise Baylis #371
    Feb 18 2026
    What happens when scientific innovation moves faster than our moral imagination? In this episode of the SuperCreativity Podcast, James Taylor speaks with world-leading bioethicist Françoise Baylis about CRISPR, gene editing, embryo research, relational autonomy, and the future of human identity. From the controversial 14-day embryo rule to the difference between needs and wants in reproductive technologies, Baylis challenges techno-solutionism and genetic determinism. Together, they explore how ethical collaboration can shape better science, why consensus building still matters, and why the most important question in innovation is not "Can we?" but "What kind of world are we building?" This is a wide-ranging, deeply human conversation about creativity, power, responsibility, and moral courage in the age of AI and biotechnology. What You'll Learn in This Episode What bioethics actually is and why it matters now more than ever The real meaning behind CRISPR and gene editing Why the 14-day embryo rule exists and why it's under pressure The ethical difference between human needs and human wants Why genetic enhancement raises profound social justice questions What "relational autonomy" means in a world obsessed with individual choice Why consensus building is not naïve but necessary The one question Baylis believes every innovator must answer Key Moments & Timestamps 00:08 – Introduction to Françoise Baylis and her work at the intersection of science, ethics, and public policy supercreativity-podcast-with-ja… 01:32 – Her origin story: an unexpected philosophy class that changed everything 03:48 – Why ethics must move from the ivory tower into hospitals, labs, and boardrooms 05:42 – Ethics as collaboration: how research teams can innovate beyond competition 09:51 – The 14-day embryo rule explained Why 14 days? Neural development, twinning, and value-laden decisions supercreativity-podcast-with-ja… 12:01 – What happens when scientists want to go beyond 14 days? Embryo models, stem cells, and artificial womb research 16:54 – Needs vs Wants: should we use gene editing to create genetically related healthy children? 22:42 – Editing non-human animals: are we appropriating everything for our own interests? 25:28 – Relational autonomy: why we are not isolated individuals but deeply interconnected beings 29:40 – Genetic determinism, tech elites, and the future of human enhancement 32:41 – Radical hospitality and collaborative ambition in science 34:00 – The most important question in ethics: "What kind of world do you want to live in?" 36:44 – Dystopian futures vs birth pangs of a better world 40:19 – Moral courage and what Baylis is working on next Key Quotes from Françoise Baylis "We all have ethics. We learned them sitting on our parents' knee." "Biology will never give you the answer. You're just looking for something to hang your hat on." "Being really cool science isn't good enough." "We have a moral obligation to respond to needs. We do not have a moral obligation to respond to wants." "We are not just rational atoms bouncing around in the world." "In ethics, there's only one question worth answering: What kind of world do you want to live in?" "Are we witnessing the end of an era, or the birth pangs of a new world?" Big Ideas from the Conversation 1. Ethics Is Not a Brake on Innovation Baylis reframes ethics as part of the design process. Instead of arbitrary limits like the 14-day rule, she argues for value-grounded discussions tied to research goals and societal impact. 2. The Danger of Genetic Determinism CRISPR enables profound medical breakthroughs, but it also opens the door to enhancement, privilege entrenchment, and a future shaped by those with power and capital. 3. Needs vs Wants in Reproductive Technology The desire for genetically related children may be deeply meaningful. But society must distinguish between moral obligations to meet needs and preferences driven by want. 4. Relational Autonomy We are not isolated decision-makers. Our identities and choices are embedded in relationships, communities, and power structures. This challenges the dominant "individual atom" model of autonomy. 5. Moral Courage & Consensus Building At a time of polarization and posturing, Baylis advocates radical hospitality, respectful disagreement, and consensus building. Even if consensus is never fully achieved, the effort strengthens society. Resources & Links Françoise Baylis' book: Altered Inheritance Her public-facing website: françoisebaylis.ca
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    43 min
  • Cyborgs and Centaurs: Two Powerful Ways to Collaborate with AI #370
    Feb 11 2026
    Episode Description

    How should humans really work with artificial intelligence?

    Pre-order 'SuperCreativity - Accelerating Innovation in the Age of Artificial Intelligence' at https://geni.us/QiDBu

    In this solo episode of the SuperCreativity Podcast, James Taylor explores two distinct and highly effective models for human–AI collaboration: the Centaur and the Cyborg. Drawing on real-world breakthroughs like Google's AlphaFold and research from Harvard Business School, James explains why the future of creativity and innovation is not about humans versus machines, but about orchestration.

    You'll learn how Centaurs strategically divide work between humans and AI to protect judgment, ethics, and accountability, and how Cyborgs tightly integrate AI into their thinking process to accelerate iteration and discovery. James breaks down when each model works best, how leaders can design teams around them, and why alternating between the two may be the ultimate creative advantage in the age of artificial intelligence.

    This episode offers a practical framework for leaders, professionals, and creatives who want to move beyond experimentation and start designing truly SuperCreative human–AI partnerships.

    supercreativity-podcast-with-ja…

    Key Takeaways
    • The future of creativity is based on partnership, not replacement

    • Breakthroughs like AlphaFold succeed through human–AI orchestration

    • Centaurs divide tasks strategically between humans and AI

    • Cyborgs integrate AI directly into their creative thinking process

    • Centaur models work well where accountability and judgment matter

    • Cyborg models thrive in rapid iteration, design, and R&D environments

    • Research shows AI collaboration can increase fulfilment and work quality

    • The most effective teams learn when to switch between both modes

    Notable Quotes
    • "The future is not about machines replacing us. It's about partnership."

    • "AlphaFold wasn't machine only or human only. It was orchestration."

    • "Centaurs delegate. Cyborgs integrate."

    • "For cyborgs, AI becomes an expression of their thinking process."

    • "The future of creativity belongs to humans and machines working together."

    • "Leadership today means designing how humans and AI collaborate."

    Timestamps

    00:00 – Two models for human–AI creative collaboration
    01:10 – AlphaFold and the power of orchestration
    03:05 – Why the future is partnership, not replacement
    04:20 – Harvard research on high-performing AI users
    05:10 – The Centaur model explained
    06:50 – Where Centaur approaches work best
    08:10 – The Cyborg model explained
    09:45 – AI as an extension of human thinking
    11:10 – Happiness, fulfilment, and working with AI
    12:20 – Leadership choices in designing AI collaboration
    13:40 – When to switch between Centaur and Cyborg modes
    14:50 – A practical experiment to try this week
    16:10 – The future of SuperCreative teams
    17:10 – Invitation to explore SuperCreativity

    Pre-order 'SuperCreativity - Accelerating Innovation in the Age of Artificial Intelligence' at https://geni.us/QiDBu

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    6 min
  • Creative Pairs: Why Breakthrough Ideas Rarely Happen Alone #SCP369
    Feb 5 2026

    We love the story of the lone genius. But when you look behind the scenes of the most successful companies, discoveries, and creative breakthroughs, a very different pattern emerges. Innovation is rarely a solo act. It is a team sport, and it often begins with the power of two.

    In this solo episode, keynote speaker and author James Taylor explores the science and stories behind creative pairs. From iconic partnerships like Steve Jobs and Steve Wozniak to long-term research collaborations that consistently outperform solo efforts, James explains why sustained creative duos generate better ideas, stronger execution, and more lasting impact.

    Drawing on large-scale academic studies and his own experience working with high-performing creatives, James breaks down why productive tension matters, how complementary roles strengthen ideas, and why the future of mastery lies in collaboration rather than individual brilliance. He also introduces the barbell model of mentorship and challenges listeners to find their own creative counterweight.

    Pre-order your copy of the SuperCreativity book today at https://geni.us/QiDBu

    Key Takeaways
    • Breakthrough innovation is far more likely to come from teams than individuals

    • Long-term creative partnerships consistently outperform one-off collaborations

    • Creative pairs thrive on productive tension, not agreement

    • The most effective pairs combine contrasting roles such as visionary and implementer

    • Collaboration sharpens ideas rather than diluting them

    • Research shows team-authored work is cited significantly more than solo work

    • The barbell model of mentorship builds resilience and perspective

    • The future of mastery requires shifting from an age of "me" to an age of "we"

    Notable Quotes
    • "Innovation is not a solo act. It's a team sport, and it often starts with the power of two."

    • "Creative pairs sit at a point of productive friction."

    • "They don't dilute the work. They distil it."

    • "If you're trying to innovate alone, you're probably hitting a performance ceiling."

    • "Stop trying to be the smartest person in the room and start making the room smarter."

    • "In a world of increasing complexity, collaboration is the ultimate advantage."

    Timestamps

    00:00 – The myth of the lone innovator
    01:05 – Why the power of two drives breakthrough ideas
    02:10 – Jobs, Wozniak, and Ive as creative pairs
    03:40 – What research reveals about long-term collaborations
    05:15 – Why teams outperform individuals at scale
    06:45 – Productive tension and complementary roles
    08:20 – Visionaries, implementers, and creative counterweights
    09:50 – The barbell model of mentorship explained
    11:40 – Finding the right person to challenge your thinking
    13:10 – Moving from the age of "me" to the age of "we"
    14:40 – Building your own brain trust
    15:50 – Invitation to explore SuperCreativity

    Pre-order your copy of the SuperCreativity book today at https://geni.us/QiDBu

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    5 min
  • The Lone Genius Myth and Why Creativity Is a Team Sport #368
    Jan 30 2026

    The biggest myth about creativity is that it belongs to the lone genius. In this solo episode, keynote speaker and author James Taylor dismantles the centuries-old idea that creativity is reserved for solitary visionaries and artistic prodigies. Tracing the origins of the "lone genius" narrative back to Renaissance-era storytelling, James reveals how collaboration, not individual brilliance, has always driven breakthrough ideas.

    Drawing on examples from art history, modern business, and his own experience working behind the scenes with world-class performers, James explains why creativity is a learnable skill rather than an innate talent. He explores why so many people today underestimate their creative ability, how automation is reshaping the value of human creativity, and what leaders, professionals, and teams must do to thrive in the age of artificial intelligence.

    This episode is a practical call to action for anyone who wants to stop waiting for inspiration and start building creativity through collaboration, methodology, and deliberate practice.

    supercreativity-podcast-with-ja…

    Key Takeaways
    • The idea of the "lone creative genius" is largely a historical fiction, not a biological truth

    • Many iconic creative achievements were produced by teams, not individuals working in isolation

    • Believing creativity is reserved for a few creates a widespread creativity confidence crisis

    • Creativity is not about being artistic but about solving problems and reframing challenges

    • As automation increases, creativity becomes a core human competitive advantage

    • Creativity works like a muscle and can be developed, refined, and scaled over time

    • Breakthrough ideas often emerge from friction, diverse perspectives, and honest feedback

    • The future belongs to those who collaborate effectively with both humans and machines

    Notable Quotes
    • "The biggest lie you've ever been told about creativity is that it belongs to the lone genius."

    • "Creativity isn't about being the smartest person in the room. It's about making the room smarter."

    • "Creativity is a team sport. It lives in the messy middle of collaboration."

    • "Creativity is not a fixed trait. It's a muscle you can train."

    • "Friction is often where the breakthrough lives."

    • "In the age of automation, creativity is our most distinctly human advantage."

    Timestamps

    00:00 – The myth of the lone creative genius
    01:10 – Renaissance storytelling and the origins of the genius narrative
    02:20 – Michelangelo, teams, and the reality behind iconic art
    03:35 – Why believing this myth creates a creativity crisis
    05:00 – Why creativity is not about being artistic
    06:15 – Automation, AI, and the rising value of human creativity
    07:30 – Lessons from working backstage with world-class performers
    09:10 – Why creativity is a team sport, not an individual act
    10:40 – Building a "brain trust" instead of hunting for geniuses
    12:10 – Creativity as a learnable, trainable skill
    13:30 – A practical challenge to unlock better ideas through collaboration
    15:10 – The SuperCreative age: humans plus humans, humans plus machines
    16:20 – Invitation to go deeper with SuperCreativity

    Buy the SuperCreativity Book at https://geni.us/QiDBu

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    7 min
  • What Is SuperCreativity? Why AI Expands Your Creative Potential #367
    Jan 21 2026

    In this solo episode, James Taylor breaks down the core idea behind his new book SuperCreativity – Accelerating Innovation in the Age of AI. He explains why the common framing of humans versus machines is outdated, and how the real competitive advantage now comes from intentional collaboration with both people and intelligent systems. Drawing on eight years of global research and work with organisations across industries, James introduces the three types of modern creativity and reveals why AI doesn't kill creativity, it exposes unpractised creativity. This episode offers a clear, practical, and optimistic explanation of what it really means to be a SuperCreative in an AI-augmented world.

    Key Takeaways
    • The "humans versus machines" narrative is false and dangerous. The real opportunity lies in combining human imagination with machine intelligence.

    • AI doesn't replace creativity; it replaces unexamined creativity. If your value comes from judgment, imagination, curiosity, and the ability to connect ideas, AI amplifies you.

    • SuperCreativity is intentional collaboration. It's the ability to enhance your creativity by working with other people and with intelligent systems.

    • The three types of modern creativity:

      1. Human creativity

      2. Human plus human creativity

      3. Human plus machine creativity

    • Most organisations underinvest in human+machine creativity. Designing for this third mode is where the strategic advantage lies.

    • The future belongs to orchestrators. Those who can blend people, processes, and AI will lead innovation.

    • One question to start with: How can you use AI to make you more creative and more human, not less?

    Selected Quotes
    • "When people talk about creativity and AI, why does it always sound like a fight?"

    • "SuperCreativity is not about humans versus machines. It's about humans plus machines."

    • "AI doesn't replace creativity. It replaces unexamined, unintentional, and unpractised creativity."

    • "The people who thrive are the ones who know how to collaborate creatively across disciplines and increasingly with machines."

    • "The future belongs to those who can orchestrate creativity across people and technology."

    • "Creativity in the age of AI is not a competition. It is a collaboration."

    Timestamps

    00:00 – Why the creativity and AI conversation is wrongly framed as a battle.
    00:38 – What James observed over eight years working with organisations worldwide.
    01:12 – The birth of the concept of SuperCreativity.
    01:27 – What SuperCreativity actually means.
    02:06 – Why AI changes what's possible without replacing human imagination.
    02:24 – The uncomfortable truth about what AI really replaces.
    03:05 – The three types of modern creativity.
    03:58 – Why most companies are stuck in the first two, and the opportunity in the third.
    04:20 – What SuperCreativity demands from leaders and teams.
    04:48 – The single takeaway James wants listeners to remember.
    05:05 – A closing question to begin your own SuperCreativity journey.

    Buy your copy of 'SuperCreativity - Accelerating Innovation in the Age of Artificial Intelligence' at https://www.jamestaylor.me/supercreativity/

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    4 min
  • Why Most AI Transformations Fail: AI and the Octopus Organization with Jonathan Brill #366
    Jan 14 2026

    In this episode of the SuperCreativity Podcast, James Taylor speaks with Jonathan Brill, futurist in residence at Amazon, inventor, strategist, and one of the world's top-ranked futurists according to Forbes. Jonathan is the co-author of AI and the Octopus Organization, a provocative new book arguing that most AI initiatives fail because they are deployed into broken organisational systems.

    Rather than fixing dysfunction, AI often amplifies it. Jonathan explains why traditional, top-down organisations struggle in a world of accelerating change, and why the future belongs to adaptive, decentralised, biologically inspired organisations modelled on the octopus. Drawing on examples from Amazon, HP, the US Navy, and high-growth AI startups, he shows how distributed intelligence, fast feedback loops, and cultural redesign are essential for building truly super-intelligent firms.

    This conversation is essential listening for leaders, executives, and innovators who want to move beyond AI pilots and build organisations that can sense, learn, and adapt at speed.

    Key Takeaways
    • AI is an X-ray for culture: it exposes dysfunction more than it fixes it.

    • Most organisations are built for a 19th-century world of command and control, not today's ambiguity.

    • The octopus is a model for modern organisations: distributed intelligence, local autonomy, and bottom-up coordination.

    • Operational innovation beats strategic prediction: change how you work, not who you are.

    • Junior employees with AI are radically more capable and need greater agency, not tighter control.

    • The next decade will favour diamond-shaped organisations, with a strong middle layer focused on sense-making and coordination.

    Notable Quotes

    "Most companies are deploying AI into dysfunctional systems. All AI does is make those dysfunctions faster."

    "The octopus doesn't change its DNA. It changes its operating system. That's the lesson for organisations."

    "AI reveals your culture more than it changes it. If you don't redesign the organisation, the pilots will fail."

    "We now have an army of Einsteins inside organisations, and we're still treating them like they need to be told what to do."

    "The future of leadership is not control. It's coordination."

    Timestamps
    • 00:00 – Introduction to Jonathan Brill and AI and the Octopus Organization

    • 01:20 – Why the octopus is the right metaphor for AI-era organisations

    • 03:30 – Distributed intelligence vs command-and-control leadership

    • 05:40 – Biomimicry, ecosystems, and learning from nature

    • 07:55 – How AI collapses coordination and transaction costs

    • 09:16 – Jonathan's personal story and early influences on systems thinking

    • 11:25 – Efficiency vs reinvention in AI adoption

    • 12:23 – Why organisations must change their "RNA," not their DNA

    • 14:40 – HP vs Xerox during COVID: a case study in operational resilience

    • 17:04 – AI as an X-ray for organisational culture

    • 18:26 – Why 95% of AI pilots fail

    • 20:25 – Lovable, the US Navy, and radically different organisational models

    • 22:31 – Will AI flatten or expand middle management?

    • 25:44 – Human development, leadership maturity, and decision-making

    • 27:55 – Fast feedback loops over grand strategies

    • 28:23 – One bold experiment leaders should run in the next 90 days

    • 29:57 – Book recommendation: Scale by Geoffrey West

    • 30:44 – Where to find Jonathan Brill and his work

    • 31:03 – Closing reflections

    Resources and Links
    • Book: AI and the Octopus Organization by Jonathan Brill & Steven Wunke

    • Website: https://www.jonathanbrill.com

    • Recommended Read: Scale by Geoffrey West

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    31 min
  • What Top AI Keynote Speakers Are Really Talking About Behind Closed Doors #365
    Jan 7 2026

    In this solo episode of the SuperCreativity Podcast, keynote speaker and AI advisor James Taylor reveals the real conversations happening backstage, in green rooms, and behind closed doors with global CEOs, board members, and fellow AI keynote speakers.

    While public discussions about artificial intelligence often focus on tools, demos, and optimism, the private conversations are shifting to much deeper questions. This episode explores how leaders are redesigning organisations, rethinking decision-making, redefining value creation, and reimagining leadership itself in an AI-augmented world.

    James outlines the five non-technical questions senior leaders are now asking about AI, why judgment and creativity are becoming more valuable rather than less, and why AI is no longer a strategy but an environment leaders must design for. This episode is essential listening for executives, senior leaders, and organisations navigating the human side of AI transformation.

    Key Takeaways
    • AI is no longer a topic or trend. It has become an environment embedded into everyday work.

    • The most important leadership questions about AI are organisational and human, not technical.

    • In an AI-augmented world, judgment, sense-making, and values matter more than raw information.

    • When everyone has access to the same AI tools, value shifts to problem framing, imagination, and strategic choice.

    • Leadership is evolving from expertise and answers to clarity, direction, and organisational design.

    • AI does not replace creativity. It commoditises the easy parts and amplifies the hard ones.

    Key Quotes
    • "AI is no longer a topic. It's an environment. It's a way of working."

    • "This is not a technological problem. This is an organisational design problem."

    • "Leadership has never been about having the most information. It's about sense-making."

    • "AI does not replace creativity. It commoditises the easy parts and amplifies the hard ones."

    • "AI is not the strategy. How you lead with it is."

    Timestamps

    00:00 – What leaders really say about AI behind closed doors
    01:45 – From 'What is AI?' to 'How do we change how we work?'
    03:30 – AI as an environment, not a slide deck
    05:05 – Question 1: How organisations must be redesigned for AI
    07:20 – Question 2: AI as collaborator, not just a tool
    09:10 – Question 3: Leadership and judgment in an AI-rich world
    11:05 – Question 4: Where real value is created with AI
    13:10 – Question 5: What leadership really means now
    15:20 – Why values matter more in the age of AI
    17:10 – Final invitation to leaders: moving beyond the AI hype

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    7 min
  • Creativity in Large-Scale Contexts: How Environments Shape Innovation with Professor Jonathan Feinstein #364
    Dec 9 2025
    Episode Description In this episode of the SuperCreativity Podcast, James Taylor speaks with Professor Jonathan S. Feinstein, the John G. Searle Professor of Economics and Management at Yale School of Management, and one of the world's foremost thinkers on the science of creativity. His acclaimed new book, Creativity in Large-Scale Context, explores how creative ideas don't emerge in isolation—they evolve within complex networks of people, places, experiences, and guiding principles. Feinstein shares why pure inspiration is rarely enough in today's interconnected world, and how individuals and organizations can navigate vast creative systems by using "guiding conceptions" and "guiding principles." From Virginia Woolf's literary maps to Indigenous Australian painter Clifford Possum's dreamings and Steve Jobs's design insights, this conversation reframes creativity as a dynamic process that connects the individual imagination with its wider context. Whether you're leading innovation, designing strategy, or nurturing creative talent, you'll learn a framework for creativity that is structured, scientific—and profoundly human. Key Takeaways Creativity happens in context — Every idea is shaped by our networks of experience, people, and place. Guiding conceptions provide vision — They define what's worth exploring before the specific idea arrives. Guiding principles provide structure — They help us recognize and refine the key missing piece that completes a project. Artists and scientists share the same process — From Virginia Woolf to Albert Einstein, the most creative minds balance openness with rigor. Context builds confidence — Mapping your influences helps you understand where new connections can emerge. Notable Quotes "We create in context. Every creative act is shaped by the world we've built around ourselves." – Professor Jonathan Feinstein "A guiding conception is your creative compass—it points to what's exciting, even before you know what form it will take." – Professor Jonathan Feinstein "You can't connect everything; there are infinite possibilities. Guidance helps you find the fruitful paths." – Professor Jonathan Feinstein "Artists are far more conceptual than we give them credit for—they're constantly modeling ideas in their minds." – Professor Jonathan Feinstein "Each of us follows our own unique path of creativity, but within a common human framework." – Professor Jonathan Feinstein Timestamps 00:00 – Introduction to Professor Jonathan Feinstein and his work at Yale 01:19 – Why context—not just inspiration—drives creativity 02:33 – How network models explain creative development 04:23 – Economics meets creativity: viewing ideas as systems of value 06:25 – From The Nature of Creative Development to Creativity in Large-Scale Context 08:01 – Defining "context" in the creative process 10:48 – Virginia Woolf and mapping the creative mind 14:42 – Place as context: Indigenous artist Clifford Possum and the art of mapping dreamings 18:19 – The need for guidance in large-scale creative systems 21:01 – Guiding conceptions: vision before ideas 24:16 – Guiding principles: Steve Jobs, Einstein, and the "missing piece" 26:54 – Teaching creativity at Yale: why artists and engineers think alike 28:54 – Creative pairs and his mathematician brother's influence 31:25 – The Kandinsky cover: visualizing the network of creativity 32:18 – His upcoming third book and the trilogy's big vision 33:42 – Where to find Creativity in Large-Scale Context and connect with Jonathan Resources and Links Book: Creativity in Large-Scale Context – Stanford Business Books Previous Book: The Nature of Creative Development Website: jonathanfeinstein.com Yale School of Management Faculty Profile: som.yale.edu/faculty/jonathan-feinstein
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    35 min