On today’s episode, I break down active vs passive churn — and why misunderstanding the difference can quietly destroy your subscription business.

We’ll look at what active churn really tells you, what passive churn is hiding, and how reading the wrong data can lead to bad decisions around pricing, ads, and growth.

If you run a subscription box (or are thinking about starting one), this episode will help you understand what’s actually causing customers to leave — and what to do about it.

10 Things I Wish I Knew About Subscription Boxes 10 Years Ago

On today’s episode of Subscription Box Answers, I’m sharing 10 things I genuinely wish I knew when we first started BusterBox over a decade ago.

These are the lessons that would have saved me years of trial and error, and a serious amount of money, across:

• Marketing
• Operations
• Margin
• Retention
• Scaling decisions
• What actually matters (and what really doesn’t)

Whether you’re:

– Just thinking about starting a subscription box
– In the early days and feeling overwhelmed
– Or already running one and trying to fix leaks

This episode will help you avoid expensive mistakes and focus on what truly moves the needle.

In this episode, I break down 10 common mistakes subscription box owners are making with their Meta ads in 2026.

These are the exact mistakes I still see every single week inside ad accounts — and most people don’t even realise they’re doing them.

If your ads feel:

• More expensive than they should be
• Inconsistent
• Or just… stuck

there’s a good chance one (or more) of these is the reason.

Take a listen and see if you’re making any of these mistakes.

If you are — fix them immediately.

It can make a huge difference to performance.