Meet Caitlin Zigthor of Zigthor Marketing has been a marketing generalist for 12+ years who finally took the leap and started her own business. Now Zigthor Marketing helps small-to-medium sized businesses with their marketing strategy and execution across all fields, like social media, content creation, email marketing, branding, and more! When Caitlin is not working she is enjoying her time in San Francisco, snowboarding, and going to concerts with her husband.

In Episode 1 of Bridging Purpose + Profit, we talk about how small businesses actually grow when strategy replaces stress. This conversation breaks down what happens when you stop chasing trends, stop overcomplicating marketing, and start building with intention.

In this episode, we cover:

• Why strategy matters more than platforms

• How clarity creates consistency

• The difference between busy work and effective marketing

• How to stay visible without burning out

• What sustainable growth really looks like for small businesses

If you’ve ever felt stuck, behind, or overwhelmed by marketing, this episode is a reminder that growth doesn’t require chaos—it requires alignment.

✨ Different paths. Aligned purpose. Sustainable income.

Bridging Purpose + Profit is a podcast for entrepreneurs, creatives, and professionals who want to build income with intention—not hype. Hosted by Bre of Bre Brands Consulting, the show explores real stories and proven strategies across industries, reminding listeners that there’s more than one path to success. If you’re growing a side hustle, building a brand, or working toward replacing your 9–5, this podcast is your space for clarity, consistency, and sustainable income—built with purpose.

There are many social media tips out there to assist with creating brand awareness. Check out this webinar that was completed recently. We would love your feedback.

Also, here are 5 bonus tips to help you as you are planning your content.

1. Create content that speaks to your audience: Know who your target audience is and create content that resonates with them.
2. Utilize visuals: Photos, videos, and infographics are highly engaging on social media.
3. Engage with followers: Reply to comments and start conversations to build relationships with your followers.
4. Re-share content: Re-sharing content from other sources is a great way to engage with your audience and build relationships with other accounts.
5. Track and measure results: Use analytics to track your performance and measure the effectiveness of your social media marketing.