Strategy doesn’t live in a binder; it lives in motion. We sit down with practitioner-author Erik Schön to reconnect strategy with doing, drawing on Sun Tzu’s correlative pairs, Boyd’s OODA orientation, and Wardley Maps to turn abstract plans into concrete manoeuvres. From the first minutes, we challenge the ritual of annual decks and fixed KPIs, arguing for shorter strategy loops that privilege learning, outcomes, and a clear line of sight to the customer.

Erik unpacks the engine behind durable advantage: the dance of expected and surprise. Customers must get the table stakes they anticipate, but loyalty and growth emerge when you add a well-timed, positive surprise. Think iPhone’s shock, or Ericsson’s practice of shipping at least one “desire to use” feature per release. We translate this into practical moves: mapping capabilities, exposing gaps, and deciding when to build, buy, or outsource. Wardley Maps become the team’s shared terrain, shifting debates from personalities to dependencies and evolution—from novel to commodity.

We also tackle culture and cadence. Quarterly retrospectives and prospectives beat annual ceremonies because they compress feedback, curb KPI tunnel vision, and empower small experiments with fast ROI. Drawing on mission command, we favour firm intent with flexible plans: leaders set outcomes, teams design manoeuvres. Along the way, we explore why some firms stall on “expected, expected, expected,” how to avoid self-induced ambiguity, and what Eastern comfort with change can teach Western efficiency cultures. Real-world examples—from Netflix’s global-local bet to Nvidia’s pivot from gaming to AI—show how capability compounding and orientation shifts tilt markets.

The close is a call to shape the conditions before you need a burning platform. Make the terrain visible, invest time in improvement work, and reward independent thinking within shared intent. If this conversation helps you see strategy as a daily practice—mapping, choosing, experimenting—tap follow, share with a colleague who loves real strategy, and leave a review with your biggest takeaway.

Find Erik's work here:
blog post: https://medium.com/an-idea/the-art-of-strategy-ac4165c0c085
Book site: https://yokosopress.jimdofree.com/#ArtOfStrategy

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What if the most powerful strategy lessons aren’t found in boardrooms but in everyday life at the edge of uncertainty? We sit down with Sarah Kernion, founder of Inch Stones and mother of two non-speaking autistic children, to explore how frontline parenting becomes a masterclass in orientation, sense making, and adaptive leadership. The conversation is candid, challenging, and grounded: you can’t outdecide a misaligned orientation, and quick decisions that endure are the by-product of clarity, not adrenaline.

We dig into why “inch stones” beat grand milestones when growth isn’t linear and why accommodations, far from signalling weakness, often expose the exact places a system can get stronger. Sarah shares practical examples, like visual scheduling that helped her children and unexpectedly improved routine for a neurotypical sibling—proof that inclusive design scales value. Together we dissect John Boyd’s OODA, clearing up the myth that it’s about speed. Orientation is not what you see; it’s how you make sense of what you see. Leaders who build cultures of sense making ask better questions, retire dead KPIs, and trade control for clarity—because comfort is optional, but learning is non-negotiable.

There’s also a provocative look at neurodiversity as an operational edge. Different brains notice different signals, and in dynamic environments that diversity of noticing can become decisive advantage. We talk echo chambers, identity, and how tactical humility keeps orientation tethered to reality. Expect crisp takeaways: replace fear with strategy, define outcomes before metrics, and anchor decisions in environment, intent, and constraints. When you do, speed emerges naturally, teams act with confidence, and progress compounds—one inch stone at a time.

If this resonated, follow the show, share it with a colleague who protects green dashboards, and leave a review with the one assumption you’ll destroy and replace next.

Send Mike a Message

Enjoying the show?

Subscribe and leave a review on your favourite platform — it helps more people find the podcast.

🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast

📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality

Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/

Strategy only matters if it changes what people do tomorrow. We bring Stephen Bungay, author of The Art of Action, to unpack how mission command turns intent into execution without drowning teams in detail. Instead of orders that prescribe how to act, directives clarify what to achieve and why it matters—freeing people to adapt their methods as conditions shift.

We trace the roots from Prussian Auftragstaktik to modern NATO doctrine, then translate the core ideas into the boardroom. Stephen lays out a practical framework: share the real context, state higher intent and your own intent, surface implied tasks, and set clear boundaries. The heartbeat is the backbrief: teams explain how they’ll deliver the outcome, leaders confirm alignment, and everyone moves faster with fewer escalations. Along the way, we tackle the persistence of Taylorism, why lists and slide decks masquerade as strategy, and how over‑control smothers initiative while under‑guidance invites chaos.

If you lead teams in uncertain markets, this conversation gives you tools to create high alignment and high autonomy at the same time. You’ll hear battle‑tested examples, from SOPs that help without handcuffing, to writing intent that drives real trade‑offs, to building situational awareness so people can decide well under pressure. Start small: give problems, not solutions; ask for a backbrief; reward judgement over compliance. Subscribe for more conversations on strategy that survives contact with reality, and leave a review to share where you’ll test mission command first.

Send Mike a Message

Enjoying the show?

Subscribe and leave a review on your favourite platform — it helps more people find the podcast.

🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast

📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality

Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/