Most people think coffee just tastes like… coffee.

But what if it could taste like blueberries, strawberries, or even tea?

In this episode of The SPOAKL Podcast, we sit down with Austin, founder of Strait Coffee Roasters, to break down what “premium coffee” actually means—and why most people have never experienced it.

Austin shares how a single cup of coffee completely changed his perspective, sending him down a 10+ year journey of learning, experimenting, and ultimately building his own roastery from the ground up.

We get into:
• The moment that changed everything (the “blueberry coffee” experience)
• Starting in a garage and growing step by step
• Why validating demand before scaling matters
• The difference between regular coffee and truly premium, single-farm coffee
• How social media became a key driver of growth
• Advice for anyone thinking about starting their own food business

Strait Coffee Roasters is focused on sourcing and roasting high-quality, single-farm coffees that highlight unique flavors—proving coffee doesn’t have to taste burnt or bitter.

If you’re a coffee lover, a small business owner, or someone thinking about starting something of your own, this episode is for you.

🎧 Listen now and discover what coffee is actually supposed to taste like.