The market is crowded with CEOs regurgitating safe opinions. Following this path is an easy ticket to generating content, but what use is your strategy if you just blend in with the noise? Success is about building trust by standing out as an original expert. 'Market eminence', the combination of visibility, credibility, and brand preference, helps leaders earn trust and rise above the noise.

In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with David Newman, Founder of Do It! Marketing, to discuss how leaders can position themselves as market experts and build strong personal brands. David, a mentor and author of Do It! Selling, shares how CEOs can embrace bold thinking, challenge industry norms, and earn the trust that fuels business growth.

You’ll learn:

• How to create content that elevates your market eminence
• Why CEOs should stop sharing "how-to" content and start sharing "how to think"
• The importance of being a myth-buster in your industry

Jump into the conversation:
(00:00) Why we wanted to hear from David
(01:14) The difference between fitting in and standing out
(03:05) Why “how to think” content matters more than “how to do”
(04:32) Building credibility through bold, contrarian thinking
(06:12) The importance of preparing your audience for what's next
(07:43) How market eminence drives business success

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

Account-based marketing is fumbling buyer expectations. Teams using outdated ABM strategies are losing trust left and right, before meaningful conversations ever start.

Today’s buyers are more informed, more skeptical, and quicker to disengage from anything that feels generic. Traditional ABM approaches focused on scale, and surface-level personalization no longer work. What is rising instead is precision. Teams that understand the full buying group, real account pain, and intent signals are the ones staying relevant and earning trust.

In this episode of Straight to Voicemail, Amanda Smith talks with Nadia Davis, VP of Marketing at CaliberMind. Nadia has built ABM and revenue functions from the ground up and shares what a modern ABM strategy looks like today. She explains how account intelligence, analytics, and sales alignment help teams engage earlier, create relevance, and move deals forward faster.

You’ll learn:

• How to build ABM around buying groups instead of leads
• Why account intelligence outperforms generic personalization
• How sales and marketing stay aligned around real buyer pain

Jump into the conversation:
(00:00) Why we wanted to hear from Nadia
(00:47) What defines a modern ABM strategy
(01:31) ICP, buyer journey, and buying groups
(02:20) Why buyers ignore generic pitches
(02:46) The role of analytics in ABM
(03:29) Finding true account pain
(04:26) Activating the full buying group
(05:00) What staying ahead with ABM looks like today

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

Brands are buried in data these days, but most of it doesn’t actually get them anywhere. It’s easy to get lost in all the numbers, especially when they don’t help you understand the people behind them. The trick? Using data with intention to really get your audience. Let’s be real, that means connecting with them on a human level.

In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Austen Clark, Co-Founder of Adatha Group, to explore how brands can use data in a more human-centered way. With over 600 events under his belt, Austen has built his career on bridging the gap between data and meaningful human connections. He shares how his deep understanding of people allows him to transform marketing strategies, showing how data, when used with intention, can drive authentic relationships that fuel long-term growth.

You’ll learn:

• Why connecting with people first makes data meaningful
• How to turn metrics into actions that drive growth
• The importance of human elements in B2B marketing

Jump into the conversation:
(00:00) Why we wanted to hear from Austen
(01:06) The human-first approach to data and marketing
(02:25) Connecting people through data in events
(04:05) Why empathy and connection matter more than numbers
(06:00) How inside jokes lead to stronger business relationships
(08:35) Using data to understand human behavior, not just numbers
(10:20) The power of face-to-face interactions in driving results

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.