Stories, Senses, Sales: Think Blink in Action

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Stories, Senses, Sales: Think Blink in Action

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Build brand love that survives disruption and blend emotional connection with strategic foresight... so customers choose you in a blink and stay for life.

Award-winning brand strategist Jean-Pierre Lacroix joins host Lisa Urbanski to unpack the Think Blink manifesto—how to create deep, lasting emotional brand connections—then layer in scenario planning, AI, and behavioral science to future-proof CX.

From Amazon & Apple’s “test-and-learn” culture to Sears’ cautionary tale, you’ll get a practical roadmap to win now and stay relevant next.

You’ll learn how to:

Trigger instant affinity with story, symbols, and sensory cues (the “blink factor”).
Measure emotion and reduce friction across the journey (before churn starts).
Design belonging with community experiences that outlast transactions.
Use foresight & scenarios to spot signals, separate trends from fads, and adapt fast.
Apply behavioral science (choice architecture, “good-better-best”) to drive decisions.
Leverage AI thoughtfully (sentiment, avatars) without losing the human.

Explore JP’s work and the ThinkBlink manifesto:
• Website: https://www.sld.com
• LinkedIn: https://www.linkedin.com/in/jeanpierrelacroix/
• Book: ThinkBlink Manifesto (Amazon Kindle): https://www.amazon.com/s?k=ThinkBlink+Manifesto+Jean-Pierre+Lacroix

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