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What if the clients you’re chasing on Instagram are already one introduction away? This episode breaks down how referrals, case studies, and smart ad spend are quietly outperforming the content hamster wheel.

What You’ll Learn:
What you’ll learn about turning referrals into a predictable client acquisition channel
What you’ll learn about using client interviews as high-converting case study content
What you’ll learn about when to prioritize paid ads over organic posting in 2026

Chynna Benton is an Online Business Manager (OBM) and Integrator for creative CEOs who are ready to step out of the weeds and into their true CEO role. As the founder of Byte Bodega, she helps business owners streamline their operations, optimize their teams, and finally get their business running like a well-oiled machine (without being pinged by their team in slack all day).
The CEO's Guide to a Chaos-Proof Business (Freebie): https://www.bytebodega.com/chaosproof-your-business-ebook-download/
Website: https://www.bytebodega.com/
IG: https://www.instagram.com/byte_bodega/

Timestamps:
00:00 – Introduction
01:45 – Integrator vs. Visionary (And Why It Matters for Marketing)
04:20 – The Referral System That Drives Most Revenue
08:05 – Using Social Media as Proof, Not Prospecting
11:30 – Rethinking the Traditional Funnel for Service Providers
15:10 – Case Studies That Sell for You
22:20 – Why Course Creators Are Shifting to Ads

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