This past weekend at Coachella, Justin Bieber showed us the future of fame: raw, self-referential, and direct-to-consumer. It was a stark contrast to the "Hard Power" and superhuman sacrifice of Beyoncé’s legendary 2018 Homecoming performance. While the pop world was debating these generational shifts in the desert, a group of women were cracking the same code on a different field of play just a week earlier.

In this episode, we go behind the scenes of Project Stella. The team took on The Speed Project (TSP) the unsanctioned 340-mile relay from the Santa Monica Pier to the Las Vegas sign. In a "no rules, no spectators" nonstop push through the heat of the Mojave Desert, they shattered the previous record by 2 hours and 54 minutes, finishing in 30 hours and 19 minutes at an average pace of 6:30 per mile. This all-women’s squad didn't just lower the record; they built their own digital Main Stage by providing live, raw updates across the entire record attempt on their Instagram feed. I sit down with project architect Hannah Jackson to discuss the "Bieber treatment" of live-streaming sport, the logistics of managing elite talent in the middle of the desert, and what the future of Project Stella holds.

The StellaChella Squad:

Sophie Manners (@sophmannerss)

Hannah O'Connor (@oconnorrhanna)

Ella Neyman (@ellaneym)

Christina Welsh (@christinajwelsh)

Maddy Ackerley (@maackerley)

Kate Dickman (@kateedickman)