In this episode of Spin Unspun, Tim Field continues his conversation with Mary Whenman, Senior Director of Group Communications at the British Business Bank. Mary shares insights on diversity, equity and inclusion in corporate communications and the PR industry. She discusses the evolution of D&I over her 30-year career, her work with the PRCA's Equity and Inclusion Advisory Board, and practical approaches to embracing neurodiversity in the workplace. Mary also offers valuable perspectives on balancing successful career progression with parenting and the importance of diverse teams in delivering better business outcomes.

In this episode of Spin Unspun, Tim Field interviews Mary Whenman, Senior Director of Group Communications at the British Business Bank. Mary shares insights on demonstrating communications impact, reputation management, and navigating organisational change. She discusses the bank's recent 10-year impact report and offers valuable advice on measurement, stakeholder engagement, and the evolving corporate affairs landscape.

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Chris Dugmore, Corporate Affairs Director at Mars Food & Nutrition Europe, discusses the strategies, challenges, and evolution of corporate communication within this global powerhouse.

Key takeaways:

1. Navigating Diversity: Discover how Mars effectively navigates diverse cultures, segments, and geographies, ensuring cohesive communication strategies across the board.
2. Purpose-Driven Leadership: Explore the integral role of purpose-led leadership in shaping Mars' corporate affairs initiatives, reflecting a commitment to sustainability, ethics, and innovation.
3. Strategic Coordination: Gain insights into the meticulous coordination efforts undertaken to ensure alignment across global markets, segments, and corporate messaging.

We’re joined by Michael Bodansky, Head of Corporate Communications at Revolut, to explore his journey from agency life to in-house corporate communications. Drawing from his diverse background at agencies like Ogilvy and Freud's, Michael shares valuable insights on the evolving role of corporate communications in today's fast-paced business environment.

Key Takeaways:

• Discover the parallels between advertising planning and corporate communications, and how understanding human behaviour is essential in both fields.
• Gain insights into the differences between agency and in-house environments, and the importance of depth versus breadth in communications.
• Explore Revolut's focus on innovation and trust, and how these pillars drive their communication strategy.
• Learn about the challenges and opportunities of engaging with investors while maintaining transparency and clarity in communications.
• Get practical tips for recruitment and building a strong corporate culture based on values and collaboration.

Rachel Garstang, Head of Corporate Communications and Stakeholder Engagement at Grosvenor, shares insights into the renowned urban property portfolio, including managing iconic spaces like London's Mayfair and Belgravia.

Rachel shares her strategic approach to demonstrating the business's soul and addressing societal expectations through compelling storytelling.

Discover the significance of locations like Grosvenor Square and the business's commitment to long-term stewardship in the ever-evolving real estate landscape.

Connect with hosts Damian Reece, and Jeremy Durrant.

Jennifer Scardino, Senior VP; Head of Communications Europe at Visa, shares her dynamic career journey spanning the corridors of power in political offices to the helm of global communications and corporate affairs at Citi, Santander, and Visa.

Discover the invaluable lessons learned during Jennifer's early career, like crafting news clips manually and navigating the politics of photo ops, through to the underrated art of campaigning in corporate communications, a skillset acquired during Jennifer's formative years and now finding renewed relevance in today's corporate landscape.

Connect with hosts Damian Reece, and Libby Wallis.

In this episode, we unravel the wisdom of Judith Everett, Executive Director Purpose, Sustainability & Stakeholder at The Crown Estate. Discover the stark differences between corporate affairs at major global entities like AstraZeneca and Shell versus the unique challenges and freedoms Judith navigates at The Crown Estate.

Find out how Judith makes purpose a guiding force behind strategy, operations, and investment, and uncover the keys to authentically embedding purpose throughout an organisation, making it more than just words but a lived reality.