Louis Vandommel went from nighttime drummer to co-founding AndR — a platform built to fix what's broken in the music industry. In this episode, we go deep on artist branding, fan data ownership, content strategy, the death of the middleman, and why distribution matters more than talent in 2026.

Louis breaks down exactly how independent artists can turn one live show into 10 pieces of content, why you NEED to own your fan data, and what artists like Jacob Collier, Charlie Puth, and Tyler, The Creator understand about marketing that most musicians don't.

Whether you're a bedroom producer or a touring musician trying to cut through the noise — this conversation will change how you think about the business of music.

Key topics: artist authenticity, fan-generated content (UGC), music distribution, Spotify strategy, the role of labels in 2026, data-driven artist development, and why passion beats spreadsheets.

🎙️ Guest: Louis Vandommele — Co-founder & CEO, AndR

🎸 Host: Peter — Soul Vibe Sessions

Get ready for some unfiltered truth about the music business.

In this episode of Soul Vibe Sessions, I sit down with the legendary Michael Schack—a man who didn't just play the drums; he redefined what it means to be a modern drummer.

If you are an independent artist trying to figure out how to market yourself, survive the industry, or blend technology with raw talent, this conversation is mandatory listening.

Michael shares his journey from early days with Blue Blot to touring the world with Netsky Live and becoming the face of Roland V-Drums.

In this conversation, we explore:

🚀 The #DJDrummer Concept: How Michael built a unique solo brand that tours the world.

🥁 Hybrid Drumming: Bridging the gap between acoustic feel and electronic power (and why gear matters!).

💼 The Business of Music: Real strategies on how he evolved from a session player for acts like Clouseau and Milk Inc. to an international clinician and solo artist.

🔥 Staying Relevant: How to adapt your skills and marketing in a changing music landscape.

Whether you're a drummer, a guitarist, or just an artist looking for the blueprint to a sustainable career, Michael's energy and insight are contagious.

Check out Michael Schack all his video on his YouTube channel: @michaelschack

🎧 Listen to the full audio experience:

Spotify: https://open.spotify.com/show/7Bi2VYdeSeSOr9olwLpNp4Apple Podcasts: https://podcasts.apple.com/us/podcast/soul-vibe-sessions/id1876982878

Amazon Music: https://music.amazon.com/podcasts/117b00b8-6513-40df-9568-6710626b46ae/soul-vibe-sessions

About Michael Schack:

Michael Schack is a multi-award-winning Belgian drummer known internationally for his energetic solo performances and pioneering work in e-drumming. A long-time artist for Roland V-Drums and an instructor on Drumeo, he has won "E-Drummer of the Year" multiple times. His resume includes touring with drum & bass giant Netsky, as well as Ozark Henry and Kate Ryan.

Connect with Soul Vibe Sessions:Subscribe for more Real Gear & Real Talk: https://open.spotify.com/show/7Bi2VYdeSeSOr9olwLpNp4

#MichaelSchack #MusicBusiness #IndependentArtist #HybridDrumming #RolandVDrums #SoulVibeSessions #DrummerLife #MusicMarketing #Netsky #ElectronicMusic #RealTalk #MusicCareer

He went from working in a pub to managing GOOSE and Vive La Fête — two of Belgium's most iconic touring acts.

Hans Ascrawat, founder of AndR, joins Soul Vibe Sessions to break down what separates artists who build real careers from those who stay invisible. We go deep on artist identity, branding, the shift from album revenue to live performance income, and why Spotify is actually modern radio — not a revenue stream.

Hans shares his "Full Body Yes" framework for decision-making, explains why most musicians are essentially running non-profits, and reveals the one thing every artist needs before they even think about marketing.

Whether you're an independent musician, a manager, or just someone who loves the business behind the music — this one will shift your perspective.

🎙️ Guest: Hans Ascrawat — Founder, AndR / Manager of GOOSE & Vive La Fête

🎸 Host: Peter — Soul Vibe Sessions

Key topics: artist branding, music management, Spotify as discovery tool, live music revenue, artist identity, the punk dilemma, content distribution, building touring brands, intuition in business.