Couverture de Social Currency with Sammi Cohen

Social Currency with Sammi Cohen

Social Currency with Sammi Cohen

De : Social Currency
Écouter gratuitement

3 mois pour 0,99 €/mois

Après 3 mois, 9.95 €/mois. Offre soumise à conditions.

À propos de ce contenu audio

 On Social Currency, Sammi Cohen unpacks the stories that are shaping business, culture and the intersection of the two. From boardrooms to Instagram trends, Sammi speaks with business leaders to connect the dots between brand, consumer and influence, so you don’t just keep up—you get ahead. New episodes drop every Tuesday and Friday. Follow now to stay in the know. Want more? Find Sammi on Instagram @sammicohentalks.Social Currency Economie
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Épisodes
    • The $10M Influencer Empire That Collapsed Over a Pink Cake

      The $10M Influencer Empire That Collapsed Over a Pink Cake
      Jan 30 2026
      Chiara Ferragni wasn’t just an influencer, she was a case study in how to turn social media fame into a multi-million-dollar business. And then a pink Christmas cake almost destroyed everything. Today, Sammi breaks down the scandal that triggered regulatory fines, a criminal fraud investigation, mass sponsor exits, and a collapse of more than 90% of company revenue in a single year — all tied to a holiday charity campaign that raised major questions about transparency in influencer marketing. But this story is bigger than one creator. It’s about what happens when governments try to regulate the creator economy in real time and how public blame gets distributed when a brand is a person versus a corporation. Follow Sammi Cohen on Instagram Subscribe to the Social Currency newsletter Here’s what Sammi covers today: 00:00 Chiara Ferragni’s Social Currency 02:02 The Christmas Cake Controversy 03:01 Backlash and Fallout 04:23 The Legal Battle 06:11 The Lessons Most People Are Missing Learn more about your ad choices. Visit megaphone.fm/adchoices
      Afficher plus Afficher moins
      10 min
    • Stacy Martinet (Adobe) on AI Solving the Blank Page Problem, the Ethics of Generative AI, and Branding Hot Takes

      Stacy Martinet (Adobe) on AI Solving the Blank Page Problem, the Ethics of Generative AI, and Branding Hot Takes
      Jan 29 2026
      Sammi sits down with Stacy Martinet, Adobe’s VP of Marketing and Communications, for a behind-the-scenes look at how one of the most influential creative companies is thinking about AI, creativity, and trust. Stacy shares why AI’s biggest “unlock” isn’t replacing creators— it’s getting rid of the blank-page panic and helping people start faster, whether you’re a student, a solo creator, or a CEO building a global brand. They get into the real ethics questions: what data goes into generative AI models, why “commercially safe” matters for brands, and why Adobe is betting on transparency and choice, including letting users pick between different AI models. Stacy also breaks down content credentials (think: a “nutrition label” for digital content), what it means for the future of credibility online, and why visuals and motion are quickly becoming the universal language of the internet. Plus: Stacy’s playbook for earning attention in a chaotic media landscape, how Adobe launched Firefly in a community-led way, and her advice for creators and entrepreneurs trying to build a personal brand that actually stands out—without losing the plot. Follow Sammi Cohen on Instagram Subscribe to the Social Currency newsletter Here’s what Sammi covers today with Stacy: 00:00 Stacy Martinet’s Social Currency 02:00 How Brands Earn Attention (and Keep It) 04:46 How Adobe Balances Creator and Enterprise Customers 06:40 The Democratization of Creative Tools 14:00 Ethics of Generative AI 16:23 Content Credentials the “Nutrition Label” for Content 17:45 Why IRL is Back 19:56 Storytelling as a Business Strategy 22:30 Advice for Emerging Creators 24:35 Hot Takes: Brands Need to Talk More 28:10 Routines and Social Currency Corner Learn more about your ad choices. Visit megaphone.fm/adchoices
      Afficher plus Afficher moins
      33 min
    • Nicolas Jammet (Sweetgreen) on Pricing Strategy, Trendspotting in Food and the Future of Fast Casual

      Nicolas Jammet (Sweetgreen) on Pricing Strategy, Trendspotting in Food and the Future of Fast Casual
      Jan 27 2026
      Today Sammi sits down with Nicolas Jammet, co-founder and Chief Concept Officer of Sweetgreen—the fast-casual brand that helped take “healthy food at scale” from a niche idea to a national movement with nearly 300 stores and a $5.5B IPO. Nicolas traces Sweetgreen’s origin story from Georgetown campus chaos (including a stolen laptop that nearly derailed opening week), to a three-founder partnership that has stayed intact for almost two decades, to taking the company public at the literal peak of the market in 2021. Then they zoom out to the bigger game: how Sweetgreen thinks about trend forecasting in food, why fast-casual is facing price-value pressure, and what it really takes to balance quality with consumer sensitivity in a $16-salad world. Nicolas explains how Sweetgreen is using feedback, loyalty, and automation to define the future of fast food—including the Infinite Kitchen, the new drive-thru format, and the viral max-protein bowl that set off a macro-counting frenzy online. They also get into brand strategy and culture: why Sweetgreen doesn’t have a Coke or Pepsi contract, how “food as storytelling” became a competitive moat, and how the Sweetlife Festival helped turn a salad shop into a cultural brand. Follow Sammi Cohen on Instagram Subscribe to the Social Currency newsletter Keep up with Nicolas Keep up with SweetgreenHere’s what Sammi covers with Nicolas: 00:00 Nicolas Jammet’s Social Currency 01:11 Early days and Stolen Laptops 08:47 How Three Co-Founders Stayed Together for Nearly 2 Decades 12:51 Behind the Scenes of the $5.5B IPO 14:38 The Chief Concept Officer Job Description 16:34 Trend Forecasting & the Kale/Avocado Glow-Up 22:56 The Price-Value Question in Fast Casual 24:27 Getting Customer Feedback 29:32 Automation, Drive-Thrus and the Infinite Kitchen 33:47 Who the Sweetgreen Customer Actually Is 42:40 Sweetlife Festival & Brand Building Beyond Food 46:00 Social Currency Corner: Protein Maxing & Functional Food 49:00 Retaining Talent in a Burnout Industry Learn more about your ad choices. Visit megaphone.fm/adchoices
      Afficher plus Afficher moins
      55 min
    Aucun commentaire pour le moment