Will Hughes is an accomplished digital strategist and innovator with over 15 years of digital marketing and ecommerce experience. He has thrived creating and executing multi-million dollar online marketing campaigns that drive customer acquisition, generate online sales growth, and exceed ROI objectives. Will has been an entrepreneur and VP of growth across big companies, and throughout this time he got really good at helping those companies grow and scale fast through slightly unconventional methods. Today, Will is going to teach us a little bit about how to think differently. All this and much more, up next.

Bullet Points

(00:22) Intro

(03:16) The start as an entrepreneur

(06:28) Creative thinking as a competitive advantage

(08:12) The Hollywood blacklist

(13:01) Thought patterns: The antithesis of creative thinking

(15:29) The Google case

(17:42) Blank Street Coffee

(19:40) Taking the inverse approach: Liquid Mind Masterclass

(28:04) Copy culture in the digital space

(35:40) Rapid fire question round

(35:50) Who is a great leader (alive or dead) and why?

(37:40) How do you evaluate a good business deal?

(40:00) How do you identify a good business partner? 

(41:00) What is one interesting fact about you that not many people would know?

(42:28) What daily routines do you have (morning or evening) that have helped make you successful?

(43:40) What book (or books) changed your mindset or life?

(45:30) What advice would you give your younger self? 

(46:05) What makes you happiest?

Yannis Varellas is the Founder and CEO at Oyra, the first ever organic and nutritious breakfast biscuits. Inspired by the practical wisdom, virtues and holistic life approach of Ancient Greeks, Yannis came up with the unique recipe of Olyra Breakfast Biscuits, using absolutely nothing artificial. Olyra is the fastest growing natural breakfast biscuit brand in the US, already present in 5,000 stores. Today we will be talking about how to start a business from scratch, the benefits of retail over ecommerce and how to get into supermarket shelves. All this and much more, up next.

(00:09) Intro

(03:17) The start as an entrepreneur

(06:41) The family business

(07:55) Yannis’ background and getting into the first business

(12:23) What we can learn from the ancient greeks

(19:09) Getting into the supermarket shelves

(23:06) Why choose retail over ecommerce

(29:40) Where to find out more

(30:11) Rapid fire question round

(30:26) If you ever had to start again, how would you make your money?

(32:13) What is the most common or biggest mistake that leaders make?

(32:56) Who is a great leader (alive or dead) and why?

(35:14) What is one of your proudest moments?

(35:49) What is one interesting fact about you that not many people would know?

(36:26) What daily routines do you have (morning or evening) that have helped make you successful?

(39:10) What book (or books) changed your mindset or life?

(39:48) What advice would you give your younger self?

(41:02) What unusual or underrated food or drink should more people try out?

(42:40) What makes you happiest?

(45:23) Any asks or requests for the audience?

Ben Reinberg is the founder and CEO of Alliance Consolidated Group of Companies, a national commercial real estate investment fund that focuses on medical properties. With over 200 years of experience in the leader team it’s no wonder that they've been going for more than 20 years, crushing billions of dollars of transactions. But Ben doesn't just do it, he also speaks it, teaches it and practices it. He is a leader in the space in many ways and has been awarded the Net Influencer of the Year. Ben also hosts the podcast I Own It, which is growing astronomically and it's booked out until February. Today we are gonna be talking about the problems that are unique to entrepreneurs, unique to successful entrepreneurs that you can't speak about to your friends, your family and the people that are outside of the space. All this and much more, up next.

Bullet points

(00:15) Intro

(02:45) The start as an entrepreneur

(05:19) Getting into real estate

(06:58) The importance of being in the present

(08:30) Becoming the best version of yourself

(15:21) Dealing with entrepreneur impostor syndrome

(19:41) Being an entrepreneur is a marathon business

(25:28) Alliance Consolidated and investing passively

(27:01) Ben Reinber and adding value

(33:55) Where to find out more

(34:25) Rapid fire question round

(34:38) If you ever had to start again, how would you make your money?

(34:46) What is the most common or biggest mistake that leaders make?

(35:02) How do you hire top talent?

(35:35) What is one of your proudest moments?

(36:00) What book (or books) changed your mindset or life?

(36:34) What advice would you give your younger self?

(36:54) What unusual or underrated food or drink should more people try out?

(37:55) What makes you happiest?

(40:22) Any asks or requests for the audience?