What if the opposite of hard isn’t easy—but soft? In this episode, we talk about what it looks like to live and work softly in a world that constantly tells us business, selling, and creativity have to be hard.

Not soft as in vague or wobbly - but soft as in grounded, steady, and kind to ourselves while we do meaningful work. This is a conversation about pressure, language, and the quiet ways we make things harder than they need to be.

In this episode, we talk about:

• Why hard work comes naturally to us - and how “soft” offers a better way to the same goal
• How pressure and self-criticism sneak into our work without us noticing
• Simple language shifts that help interrupt shame spirals
• What it looks like to hold work, selling, and creativity with care instead of force
• Why approaching ideas (like writing a book) with curiosity can open doors instead of shutting us down

RESOURCES MENTIONED IN THIS EPISODE

• This Week's Free Action Guide: Soft, Not Smaller: A Language & Pressure Reset
• The Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

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🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!

MORE FROM BECKY & LAURIE

Website: www.smartsoulfulbusiness.com
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Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Many new entrepreneurs hesitate to use deadlines and timers because they’ve only seen them used with pressure, urgency hacks, or gimmicks that don’t match their values.

But ethical scarcity isn’t about manipulating anyone — it’s about honoring your capacity, giving people clarity, and creating a structure that feels respectful to everyone involved.

In this episode, we’re breaking down how to use timing and nudges that feel honest, human, and completely aligned with who you are.

Inside this episode:
• What ethical scarcity actually looks like for women who lead with integrity
• How deadlines can serve your people instead of stressing them
• Simple timing structures that feel human, not hype-y
• Ways to close your offer with confidence (and zero drama)

Get Your Free Action Guide: The Ethical Scarcity Builder

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!

MORE FROM BECKY & LAURIE

Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Selling shouldn’t make you feel awkward, sweaty, or like you’re suddenly doing a bad impression of a salesperson.

You don’t need a sales persona — you just need language that feels honest, human, and aligned with who God actually made you to be.

In this episode, we’re showing you how to share your offer without cringing, without pressure, and without pretending to be someone else. Think grounded confidence, gentle invitations, and real conversations that lead to real yeses.

Inside this episode:

• Real phrases that feel like YOU
• Human-centered ways to talk about your offer
• Why the soft, honest approach sells better than hype

Get Your Free Action Guide: The Gentle Sales Language Toolkit

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

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Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community