On this episode of our podcast, we chat with Erik and Justin, co-founders of Media Tradecraft, a multi award-winning media services firm that specializes in bespoke digital advertising and monetization solutions for big media companies and large publishers.

Tune in to hear about:

• Their founder journey and focus on running an operator-led business
• How Media Tradecraft approaches their customer's most pressing challenges
• The top three challenges publishers face in 2024 (and how to think about them)
• How publishers can differentiate themselves in the market by looking inward
• The most overlooked revenue metrics to focus on to drive growth

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?

• Explore our customer case studies
• Read press coverage about Blockthrough
• Try our revenue recovery calculator
• Contact us to get started

In our first episode of the year, we chat with Jared Siegal, Founder and CEO of Aditude, a leading cloud-based monetization platform that helps publishers reduce latency and improve yield, which completed its $15M Series A late last year.

Tune in as Jared shares:

• His journey from Answers.com to leading a funded ad tech startup
• How raising capital is changing Aditude's approach to the market
• Why he thinks Session RPM is the one metric to rule 'em all
• The unique insight that led to the creation of their cloud wrapper
• The need to be skeptical about winning bid prices received from SSPs
• How to use dynamic bid floors to eke out more revenue
• Why industry classification of MFA sites may be misleading

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?

• Explore our customer case studies
• Read press coverage about Blockthrough
• Try our revenue recovery calculator
• Contact us to get started

In our last episode for the year, we speak with Ben Morrisroe, Head of Growth at Publift—a Google Certified Publishing Partner and multi-award winning vendor whose technology powers over 500 websites and 4 billion monthly ad impressions globally.

Tune in as Ben shares:

• A fun (yet cautionary) tale about overdressing in ad tech
• What a typical work day looks like as Head of Growth @Publift
• The challenges that Publift is solving for media companies
• Why Publift partnered with Blockthrough to address ad-blocking
• Good and bad examples of utilizing first-party data in advertising
• The correlation between page speed, auction timeouts, and yield
• Changes to Core Web Vitals and how UX can become a competitive advantage

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?

• Explore our customer case studies
• Read press coverage about Blockthrough
• Try our revenue recovery calculator
• Contact us to get started

In this episode, we speak with Ratko Vidakovic, Founder of AdProfs and author of the widely popular newsletter This Week in Ad Tech, which is read by over 12, 000 industry professionals, including key executives at companies like Google, Meta, Amazon, etc.

Tune in as Ratko shares his thoughts on:

• The origin story of AdProfs
• The lessons he learnt in the process of building AdProfs
• The key challenges awaiting publishers in 2024 and beyond
• Privacy regulations and their impact on UX
• The winners and losers of the Retail Media wave
• Trade-offs between sustainability and monetization
• If (and how) certain ad-blockers are better than others

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?

• Explore our customer case studies
• Read press coverage about Blockthrough
• Try our revenue recovery calculator
• Contact us to get started

In this episode, we speak with Kean Graham, Founder and CEO of MonetizeMore, a Google Certified Publishing Partner (GCPP) that helps publishers reduce ad fraud, improve reporting, and maximize their revenue.

Tune in as Kean shares his thoughts on:

• How he got started in the ad tech industry
• The crucial connection between auction competition and yield
• Why solving for ad fraud goes beyond just blocking invalid traffic (IVT)
• Using technology to automate routine tasks in ad operations
• The positive and negative aspects of generative AI
• The most important revenue metrics publishers should be tracking
• The outlook for programmatic ad spend in 2023 and beyond

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?

• Explore our customer case studies
• Read press coverage about Blockthrough
• Try our revenue recovery calculator
• Contact us to get started

In this episode, we speak with Paul Bannister, Chief Strategy Officer of CafeMedia—the world's largest ad management service that reaches 195M US unique visitors every month. Many in the industry follow Paul for his thought leadership, clarity, insight, and yes... some highly fun and topical tweets.

Tune in as Paul shares his thoughts on:

• How he got started in the ad tech industry
• The future of publishing beyond the third-party cookie
• His centrist approach to user privacy on the web
• Whether ChatGPT is going to put us out of work (tl;dr: probably not)
• Things publishers should learn from the retail industry
• What the "perfect browser" looks like
• What CafeMedia is doing to support creators

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?

• Explore our customer case studies
• Read press coverage about Blockthrough
• Try our revenue recovery calculator
• Contact us to get started

In this episode, we speak with Mark McEachran, VP of Product Management at Yieldmo. Tune in as he shares how he got started in ad tech, what his typical work day looks like, the problems that Yieldmo is solving for buyers and sellers, why publishers need a strategy for their non-addressable audience, as well as the importance of tracking what the platforms (iOS, Chrome, Firefox) are up to.

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?

• Explore our customer case studies
• Read press coverage about Blockthrough
• Try our revenue recovery calculator
• Contact us to get started

In this episode, we speak with Cody Bye, Co-Founder and Chief Growth Officer of NitroPay. Keep listening to learn how Cody and his team set their publishers up for success from the get-go, including tips on optimizing your ad layouts (and what to avoid), as well as highlighting the critical revenue metrics you should be focusing on.

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?

• Explore our customer case studies
• Read press coverage about Blockthrough
• Try our revenue recovery calculator
• Contact us to get started