Skip the Competition Through Authenticity
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Skip the Competition Through Authenticity
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In this episode, we break down why authenticity is one of the most overlooked advantages in business and life. Justin Pates, the youngest regional sales manager at AE Landscape Borders, explains how most people stay stuck in competition because they’re copying others instead of leaning into what makes them different.
The conversation explores why authenticity isn’t a tactic, but a state of being—one that removes comparison, builds confidence, and creates long-term fulfillment. We discuss the role of self-reflection, the danger of running the wrong race, and how using “this is just who I am” can sometimes become an excuse to avoid growth.
If you’ve ever felt stuck competing, unsure of your direction, or hesitant to fully be yourself because of what others might think, this episode offers a practical mindset shift: stop chasing people and start evolving into who you actually are.
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