Simplifying Content Distribution
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Simplifying Content Distribution
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In this episode, Nate and Ryan discuss simplifying content distribution. They highlight the common reasons why companies struggle with distribution, such as lack of bandwidth, fear of not having the expertise, and overcomplicating the process.
They emphasize the importance of having a schedule and incorporating distribution into the content creation process. They also suggest starting with one channel and gradually expanding, repurposing content, and measuring success through diverse metrics.
- 02:19 The Power of Repurposing Content
- 04:19 Starting with What You're Good At
- 08:03 Simplifying Distribution for More Reach
- 19:12 Having Content for the Next Question
- 24:17 Balancing Quality and Risk in Distribution
- 29:41 Measuring Success Across Channels
- 33:57 Moving Between Owned and External Channels
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