In this solo episode, I share the story about how my brand evolved as a small business owner. The thing about branding is...you can plan, prep, and create all the components, but ultimately it's up to your customers to decide what your brand means to them. 

🖤  Episode details and video can be found at:

• http://shittyideatime.com 

Talking about growing your business doesn't get results. Success comes from taking consistent action. Much like strength training, taking action is the hard part. As a long-time marketer and strength coach, I got you. I've basically created a gym for your business. If you’re an over-thinker, procrastinator, or perfectionist, these classes are for you. Get the accountability you need to take consistent, intentional action. Get your first 3 classes free by clicking here. If you show up, your marketing will get stronger. Period.

You can also connect with me on Instagram at @shittyideatime

Toshie is the owner and lead artist at wigcraft.vegas, where she makes large-scale foam wigs. She’s currently working through the trials of being a small business owner as this hobby takes on a life of its own. While she has confidence in her “wigcrafting” and creative abilities, she is less comfortable with being an “entrepreneur.” Through it all, she can’t shake the urge to create. She is living in a high-contrast world and constantly contributing to new culture. If it is strange, she will probably be into it.

In this episode, Toshie shares her thoughts on art, magic, and the challenges of entrepreneurship.

Top takeaways:

1️⃣ Following your passion can be self-serving and also be in service of others.

2️⃣ Being visible & creating a brand can feel selfish and highlight identity stuff. That’s normal.

3️⃣ Leave some room in your business plans for magic.

4️⃣ Give yourself permission to enjoy the ride.

Episode details and video can be found at:

• https://shittyideatime.com/ 

Connect with Toshie at:

• https://wigcraft.vegas/
• https://www.instagram.com/wigcraft.vegas/ 

For support & info about starting and growing your small business, join the Shitty Idea Time Business Collective (formerly The Small Business Incubator) or find me on Instagram @shittyideatime

In this solo episode I talk about the 4 things my favorite brands all have in common and how you can put it into practice in your own business.

Top takeaways:

1️⃣  Be unapologetically different.

2️⃣  Give people something to belong to by making the world a better place.

3️⃣  Infuse your brand values into every piece of your business.

4️⃣  Get comfortable getting visible.

My favorite brands:

🍔  Slutty Vegan - https://sluttyveganatl.com/

🌞  Athr Beauty - https://athrbeauty.com/

🐢  Slow AF Run Club - https://members.slowafrunclub.com/

🖤  Episode details and video can be found at:

• http://shittyideatime.com 

For support & info about starting and growing your small business, join the Shitty Idea Time Business Collective (formerly The Small Business Incubator) or find me on Instagram @shittyideatime