Send us a text

What does it really mean to live with purpose—and why do so many people feel successful on the outside, yet unfulfilled within?

In this episode, we explore the difference between purpose and why, and how understanding your core values can transform the way you live, work, and relate to others. We discuss why purpose isn’t something you find externally, but something you uncover by reconnecting with what truly matters to you.

Through honest reflection and real-life experiences, we look at how living on autopilot can slowly pull you away from yourself, and how moments of discomfort, challenge, or change often become catalysts for deeper clarity. We unpack how values shape decisions, why burnout and dissatisfaction are often signs of misalignment, and how taking personal responsibility for fulfilment can shift everything.

This conversation is for anyone questioning their direction, feeling that something is “off” despite outward success, or wanting to create a life that feels more intentional, meaningful, and aligned. Rather than offering quick answers, this episode invites you into deeper inquiry—helping you reconnect with who you are, what you stand for, and what truly fuels the life you’re here to live.

About Amy:

Driven by purpose in all she does, Amy Rowlinson shines a light on what's possible when you Focus on Why. A purpose and fulfilment coach, speaker and author, Amy helps individuals and organisations design meaningful, sustainable lives and work with authentic impact. Since launching her global podcast Focus on WHY in 2020, she has inspired listeners across 152 countries through 500 episodes of uplifting conversations. Her debut book, Focus on Why: Create a purposeful way of life, shortlisted in the 2025 Business Book Awards, empowers readers to live intentionally and to start living their legacy today.

https://www.linkedin.com/in/amyrowlinson/

https://www.instagram.com/amy.rowlinson/

https://www.amyrowlinson.com/