#SheUntamed Absa Cape Epic
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#SheUntamed Absa Cape Epic
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Marisa is joined by two experts in the field - Jon Adams, head of Partnerships and Commercial for the Absa Cape Epic and Tina Venter, head of Marketing and Corporate Affairs Enablement at Absa and trailblazer of the SheUntamed initiative.
We discuss the value of partnerships, Absa's sponsorship of the Absa Cape Epic since 2006, and the success of the Absa SheUntamed program in empowering and supporting women to break down barriers in the rigorous world of cycling. We also explore the role of corporate South Africa in driving diversity and inclusion in the sport.
About your host: Marisa is the CMO for Dimension Data in Middle East & Africa. Before that, she held numerous global roles, including the Senior Vice President of Brand for NTT Ltd. and Senior Group Director of Brand for Dimension Data. A globally recognised marketing dynamo, Marisa has built a reputation for creating and managing marketing programs that consistently outperform industry and organisation benchmarks for reach, reputation and revenue creation. A firm believer that marketing is all about creating tangible value, Marisa’s illustrious career has seen her win multiple international marketing awards and accolades.
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