Nate Turner and Kevin King break down what is working now in organic growth: fresh ICP-focused TOFU, AIO structuring that earns AI answers, and product content that solves real problems.

They share proof from several of their clients to show how refreshes and data-backed assets drive LLM citations, brand demand, and qualified clicks. Plus, why core pages and tight technical SEO turn that visibility into pipeline.

• (00:00:00) - Why LLMs Work for B2B
• (00:00:34) - Top SEO Voices: What's Working, What's Not
• (00:01:43) - Top of Funnel Content
• (00:06:55) - "Driving Brand Visibility" in Search
• (00:08:51) - Have We Needed To Update Our Content?
• (00:09:53) - Top-of-Kinnel SEO Content
• (00:12:22) - On AI Overviews and Optimizing for
• (00:20:25) - Optimizing for LLMs: B2B Marketer Interview
• (00:21:55) - Top 10 Product Content Categories
• (00:24:32) - Project Management Content: The Future of AI
• (00:31:13) - AIOs: The role of content in business optimization
• (00:32:51) - Is Data-based Content Necessary for Authority Building?
• (00:35:44) - Citations and LLMs: The Key to Building Authority
• (00:39:27) - Core Pages and the future of them
• (00:45:12) - How to Win with Search Engine Optimization
• (00:45:56) - Core Pages
• (00:47:23) - How to Get Your Website Ranked by Google
• (00:50:32) - Top of Funnel and technical SEO
• (00:55:49) - Planning for the Future With Tenspeed IO