Learn Elizabeth’s data-driven go-to-market framework for Amazon launches: how to define your true market, use customer insights, leverage AMC overlap reports, and plan ads with confidence.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Elizabeth Rivas returns with a behind-the-scenes look at how brands that sell millions (and even tens of millions) actually approach Amazon growth. Instead of relying on gut feel or “big keyword volume,” she explains how modern go-to-market has shifted to a question-driven approach, starting with what you need to know and using data to answer it clearly enough that even senior leadership can buy in. A huge part of her edge is what she calls “storytelling data”: turning overwhelming reports into decisions. What to launch, how to position it, and what messaging will actually resonate. She also breaks down how customer reviews (and real customer language) can uncover product development wins, copywriting angles, and creative direction, so your listing speaks the way shoppers speak. From there, Elizabeth walks through a practical launch workflow: validate demand with keywords, then use tools like Helium 10’s Market Tracker 360 tool to narrow a massive category into your real market—your price tier, your feature set, and your true peer ASINs. Finally, she dives into how AMC (Amazon Marketing Cloud) overlap reports and advertising intel can sharpen everything from targeting and creative to retargeting strategy and launch structure—plus what smaller-budget sellers can do right now to apply the same principles and win.

In episode 733 of the Serious Sellers Podcast, Bradley and Elizabeth discuss:

• 00:00 - Introduction
• 02:02 - Elizabeth’s Backstory
• 04:00 - How She Entered Amazon (2017)
• 06:40 - Her Superpower: Storytelling Data
• 09:02 - Better GTM Than Gut & Keywords
• 10:35 - Review Insights For Copy & Product
• 13:00 - 5-Step Go-To-Market Framework for Amazon Brands
• 15:22 - Define Your True Market
• 21:47 - AMC Overlap Reports Explained
• 26:00 - Launch Ads: Week-One Structure
• 31:49 - Low Budget: Test & Document

Amazon UK niche leader for nearly 16 years shares how a single mom built a multi-7-figure brand, survived copycats, ditched unprofitable markets, and grew with influencers + smart keyword research.

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What does it take to dominate a niche for over a decade without building a giant team or becoming a “warehouse CEO”? Bradley Sutton heads to the UK to visit Cara Sayer at her home in Surrey and unpack the real story behind SnoozeShade: a product used by members of the Royal family and a brand that has stayed on top of its Amazon category for nearly 16 years. Cara’s journey is a classic “scratch your own itch” case study. She needed a better way to protect her baby in a pram from sun, wind, and cold, so she created a stroller “blackout blind” solution that simply didn’t exist at the time. Cara shares her path from working in PR and marketing (including being on the team that helped launch Amazon in the UK back in the early days) to building a physical product business the hard way—trade shows, prototypes, and getting orders before modern Amazon tools even existed. As competition grew, she explains how the brand evolved through distributors, Amazon Vendor Central, and a messy reseller situation (including 37 resellers on her best-selling product) before she took control and moved into Seller Central. Then comes the lesson every seller needs to hear: revenue isn’t the goal—profit is. When the US market turned into “shark-infested waters” full of unsafe knockoffs and price attacks, Cara made the tough call to exit, protect margins, and refocus on what actually made the business stronger.

This episode is packed with long-game strategy: why being obsessively good at product quality and customer service beats shortcuts, why market focus matters more than “go global fast,” and how Cara uses influencer relationships to build real brand awareness. She also shares how Helium 10 helps her organize keyword research, spot competitor moves, and avoid international keyword mistakes (because US/UK/AU English is not the same). If you want a blueprint for building a durable brand that survives copycats, this one’s gold.

In episode 732 of the Serious Sellers Podcast, Bradley and Cara discuss:

• 00:00 - Introduction
• 00:41 - We’re In The UK: Welcome To Cara’s Place
• 04:31 - The Real Reason She Started: A Product Didn’t Exist
• 05:55 - What SnoozeShade Is & Why It Took Off
• 07:13 - #1 In Category For Nearly 16 Years
• 10:22 - Copycats Killed Profit: “Turnover Is Vanity, Profit Is Sanity”
• 12:14 - Her Best Year: Nearly £3M (Now Around £2M)
• 15:48 - Lean Team Setup: Freelancers + VA In The Philippines
• 18:00 - Competitor Tracking + Why Competition Calmed Down
• 21:09 - Royal Family Customers
• 23:42 - TikTok & AI: Awareness Over Amazon-Only Thinking
• 25:16 - International Keyword Differences (UK vs US vs AU)
• 29:25 - Influencers: Relationship-First
• 34:04 - Helium 10: Time Savings and Smarter Keyword Testing

He quit Amazon, then launched One TikTok Shop SKU to 7-figures. Our guest breaks down content systems, creator outreach, FBT, cash flow, and scaling his product into the US.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Jonny Bradley didn’t “quit Amazon” and disappear. He rebuilt from scratch on TikTok Shop and took one SKU to a seven-figure run rate. After years of selling on Amazon (and using Helium 10 for keyword research, review insights, and day-to-day optimization), he intentionally sunset his Amazon brands following a life-changing personal season, then leaned into a new mission: health and longevity. The twist? He didn’t launch the traditional way with Amazon-first or Shopify-first. He went straight into TikTok Shop, where distribution is driven by content, not listings. The core lesson for sellers: on TikTok, you’re not a product company, you’re a content company that monetizes through a product. Jonny explains how they started with founder-led content to create social proof (because creators won’t care about you at zero), then “pattern-broke” with a hook that flipped what everyone else was doing in the niche: instead of “I took NMN for 30 days and feel amazing,” he led with “I’ve been taking NMN for 18 months and I’m sick…” (sick of the shady industry). That approach drove views, comments, and a reply-to-comments content loop that turned into shoppable videos, while a handful of high-performing affiliates helped accelerate momentum. Scaling brought real-world seller headaches: inventory, cash flow, and fulfillment. They moved from a 3PL to FBT (Fulfilled by TikTok) as soon as possible and managed growth with tight reorders and aggressive cash flow cycles. Jonny also shares an underrated edge: treating creators like partners, not disposable traffic with WhatsApp groups, direct support, and small gestures that build loyalty in a space where creators can promote your competitor tomorrow. Now he’s applying the same playbook to a US launch from zero, proving this isn’t “TikTok luck”, it’s a repeatable system Amazon sellers can learn from.

In episode 731 of the Serious Sellers Podcast, Bradley and Jonny discuss:

• 00:00 - Quit Amazon, Build 7-Figure TikTok SKU
• 00:24 - Jonny Bradley’s Backstory
• 02:12 - Job Lessons and Brand Mindset
• 05:22 - Early Amazon Wins and Differentiation
• 08:48 - Using Helium 10 For Amazon Growth
• 10:24 - Why He Sunset Amazon
• 12:12 - Pivot To Longevity and Choosing NMN
• 16:17 - TikTok Launch: 1 SKU To 7-Figure Run Rate
• 24:24 - TikTok Isn’t Set-And-Forget
• 25:00 - “We’re A Content Company” Reality
• 29:12 - Creator System: Samples and 50–70 Videos/Day
• 32:09 - US Expansion Plan: Social Proof, Ads, and Affiliate

Discover how to leverage AI recommendations for your Amazon product using GEO-targeted tactics, including PRs, Reddit mentions, website files, and listing/image optimization. Plus, PPC-only launch wins.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

AI is quickly becoming the new “front page” for product discovery on Google, in ChatGPT/Gemini-style engines, and even inside Amazon with Rufus. In this episode, Bradley sits down with Leo Sgovio, a longtime seller who’s sold tens of millions online, to break down what it actually takes to get your product recommended by AI (not just ranked on Amazon).

Leo shares a practical GEO (Generative Engine Optimization) approach: build your brand around a domain you can own, publish AI-readable assets (like spec PDFs, schema, and other crawlable files), and then earn mentions where AI systems pull real-world signals, especially Reddit, press releases, and other trusted sources. The big takeaway: in many categories, showing up in AI answers can prompt shoppers to search for your brand directly on Amazon, creating demand that doesn’t require paid ads.

We also dive into what sellers should do within Amazon to stay ahead of the AI curve. Such as using competitor questions to guide listing copy, treating Rufus as new “search real estate,” and optimizing A+ and image assets (including metadata and keyword placement). Additionally, Leo discusses launching products in competitive niches using PPC-only (no giveaways) and why Amazon fundamentals remain important despite the impact of AI on the discovery process.

In episode 730 of the Serious Sellers Podcast, Bradley and Leo discuss:

• 00:00 - Leo Sgovio’s Seller Story: Tens Of Millions Sold Online
• 01:22 - From Italy To Engineering And Early Hustles
• 03:12 - First Online Sales: China Sourcing Before Alibaba
• 04:34 - First Amazon Brand (2015): Skincare In Canada
• 05:50 - SEO Throwback: The “Write To Santa” Website
• 08:09 - The $7M Year And The Brand Crash To Zero
• 10:41 - Pivot To Games + Winning In Competitive Niches
• 12:22 - GEO Strategy: Website Files That AI Can Crawl
• 13:48 - Mentions That Matter: Reddit, Wikipedia, PRs
• 16:13 - Tools Leo Uses: Black Box, Cerebro, QPD Alerts
• 20:24 - PPC-Only Launch: 3,000 Units With No Giveaways
• 24:48 - Optimizing For Rufus + Next-Gen Amazon AI
• 29:06 - Image SEO: A+ Keywords, Metadata, And Ranking

Meet this Amazon seller still selling his first product. He shares how Freedom Ticket and Helium 10 tools sparked instant success, which then scaled in two years through B2B sales, AMC, and lean operations.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Andrew Engle transitioned from mechanical/manufacturing engineering to becoming an Amazon seller after identifying where the real money was: selling products on Amazon, not services. In 2019, he launched his first product, found using Helium 10 (Black Box) and guided by Freedom Ticket, and it took off quickly. Within about two years, the “side hustle” out-earned his job, and he went all-in. Today, he and his wife run a lean operation doing roughly $3.2M/year, with about 90% coming from Amazon North America (including remote fulfillment into Canada), plus a growing Shopify slice. A significant driver of their next-level growth has been leveraging Amazon Business, which has expanded B2B sales to around 30% through business pricing rules, dedicated business campaigns, and, in particular, separating out Sponsored Brands for business use to maintain a strong TACoS and ROAS. Andrew also shares the behind-the-scenes realities: how taking on debt during a hot streak got stressful when a major competitor arrived, and how they’ve worked back out of it. He breaks down what they’ve changed to protect profitability amid tariffs and fee pressure (including shipping strategy and AWD), as well as how Amazon Marketing Cloud audiences are helping them run smarter top-of-funnel Sponsored Display and reach campaigns without wasting spend.

In episode 729 of the Serious Sellers Podcast, Bradley and Andrew discuss:

• 00:00 – Seller Story: Freedom Ticket To $3M on Amazon
• 03:06 – Andrew’s Backstory
• 03:56 – $3.2M Revenue And 15% Net Profit
• 05:23 – Platform Breakdown: Amazon, Shopify, Canada
• 06:18 – First Product Found With Helium 10 Black Box
• 07:40 – Amazon Business Scaled To 30% B2B
• 10:02 – Business Pricing And Ad Structure
• 13:05 – Sponsored Brands (Business) Breakthrough
• 18:16 – AMC Audiences And Sponsored Display Reach
• 22:24 – Debt Mistake And Profitability Lessons

An 8-figure Amazon seller shares the boring blueprint to reach 9 figures. Amazon Business (B2B), Remote Fulfillment, and AWD, plus hybrid warehouse systems, pricing, and PPC that just work!

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode, Bradley sits down with Brian Jines, an eight-figure Amazon seller on a clear path to nine figures. Brian breaks down the “boring” reality behind big growth: consistent execution, understanding your numbers, and building systems that scale without relying on hacks. His story starts as a side hustle, but quickly becomes a real operation built on repeatable processes. A big focus is on underused Amazon levers most sellers don’t talk about enough: Amazon Business (B2B), Remote Fulfillment, and AWD. Brian explains how Amazon Business isn’t just for giant companies, and how simple moves, such as enabling business pricing (even small discounts) and offering case-pack options, can unlock larger orders, better margins, and fewer returns. He also shares how his team now uses PPC adjustments to lean further into B2B performance. Finally, Brian gets tactical on fulfillment and scaling operations. Why AWD requires patience, why timelines matter as much as cost, and how a hybrid model (AWD + your own warehouse) can reduce workload while keeping control. The takeaway is clear: the sellers who win in the long term aren’t chasing quick wins, they’re building unsexy systems that compound.

In episode 728 of the Serious Sellers Podcast, Bradley and Brian discuss:

• 00:00 – Introduction and Backstory
• 05:40 – Why switching to FBA mattered
• 06:30 – Parent-child Listings and Ranking
• 08:00 – Omnichannel Growth Beyond Amazon
• 10:10 – Canada Remote Fulfillment “bulk NARF”
• 14:40 – Amazon Business (B2B) Explained Simply
• 19:20 – Why B2B is 30% Sales
• 21:00 – Amazon PPC Tweaks to boost B2B
• 24:30 – When AWD is Worth It
• 27:40 – Hybrid Warehouse + AWD Workflow
• 30:20 – The Boring Blueprint That Wins

From Project X newbie to a $3M Amazon seller, our guest shares product research, Helium 10 tactics, TikTok Shop commissions, and how she defends her profits from copycats.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode of the Serious Sellers Podcast, Bradley sits down with Kseniia, a Project X success story who went from knowing nothing about Amazon to building a multi-platform brand doing millions in revenue. Born in Russia, she later moved to the US and now lives in Panama. She shares how discovering Project X on YouTube provided her with a clear, step-by-step roadmap to launch her first successful product and ultimately build a real business. Today, her brand sells hosting and event accessories across Amazon, TikTok Shop, Shopify, Walmart, and more. Kseniia opens up about early missteps, including a “bad” reusable paper towel product and a nightmare 3PL situation that forced her to remove her main seller from FBA. She breaks down how she used the original Project X process: Black Box research, competitive analysis, and design differentiation to find her first true winner, and then leveled up by validating every new idea with Helium 10 Audience. She also explains how tools like Keyword Tracker and Cerebro help her repeatedly mine new keywords and refine listings. A unique champagne tower product she launched in 2025 alone has already generated over half a million dollars in revenue. From there, the conversation shifts to multi-channel strategy and defending margins in a world of fast Chinese copycats. Kseniia shares how she combats low-price clones with better images, real lifestyle photo shoots, constant product improvements, and external traffic from Meta ads and TikTok content that send warmed-up shoppers straight to Amazon and Shopify. She details her TikTok Shop approach, starting with high affiliate commissions, utilizing GMV Max ads, and allowing creators to drive momentum. And explains why she’s intentionally shifting more volume to her own site for long-term resilience. She closes with encouragement for newer sellers: it’s absolutely not too late to start on Amazon in 2026, as long as you’re willing to differentiate, build a real brand, and eventually expand beyond a single marketplace.

In episode 727 of the Serious Sellers Podcast, Bradley and Kseniia discuss:

• 00:00 – Intro
• 02:45 – Russia to Panama: Kseniia’s backstory
• 04:03 – eBay Flips and First Failed Product
• 05:32 – Using Project X Steps to Find the Winner
• 07:31 – Hosting and Event Products
• 10:14 – 3PL Disaster and Wrong FBA Inventory
• 11:36 – Favorite Helium 10 Tools and Workflows
• 16:50 – Beating Chinese Copycats with Better Branding
• 17:20 – TikTok Shop playbook: Commissions and Creators
• 23:50 – Driving External Traffic with Meta ads
• 33:00 – Shifting Sales to Shopify for Resilience
• 36:51 – Why It’s Still Not Too Late

Bradley Sutton shares his wild journey from sumo wrestler and Zumba instructor to Amazon launch expert, revealing the Amazon seller grind mindset, resilience, hustle, heart, and hard-won lessons.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Bradley Sutton has never taken a traditional path into e-commerce. In this episode, he shares how a childhood split between California, Japan, and the Philippines, early public speaking in multiple languages, and an obsession with being “different” led him from Korean car parts to nationally ranked sumo wrestling and international Zumba tours. Along the way, a “Crazy Sock TV” YouTube persona racked up tens of millions of views and proved that you can turn fun, strange ideas into real opportunity. Bradley then dives into the Amazon chapter of his story, scaling a phone case business to 1,000-2,000 orders per day, running his own warehouse, and facing a surreal crisis when a business partner was kidnapped by the Chinese mafia over unpaid factory debt. That experience forced him to rethink partnerships, visibility, and risk. With almost no money, he flew to an Amazon conference, slept in a rental car, and decided to go all-in on understanding launches, keywords, and ranking. He launched hundreds of products for brands and eventually joined Helium 10.

From there, Bradley breaks down what he calls the “Maldives mindset”: getting obsessed with the game, using your unique advantages, and turning weaknesses into strengths. He shares case studies, such as Demon Slayer-inspired party products and wooden egg trays, that win in “saturated” niches by being unique, as well as how he utilizes Helium 10 data to revive demand for out-of-stock winners. He also opens up about a heart attack that left him clinically dead for 15 minutes and the regrets that come with kids growing up fast, reminding entrepreneurs that health and family matter more than any sales chart.

In episode 726 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 – Sumo, Zumba, Amazon grind teaser
• 03:20 – Childhood travel, Japan, and public speaking
• 06:50 – Korean car parts million-dollar hustle
• 10:50 – Zumba weight loss and Crazy Sock TV
• 14:40 – Phone case boom and FBM chaos
• 15:55 – Partner kidnapped by Chinese mafia
• 21:30 – Discovering Amazon product launches
• 24:50 – How Helium 10 discovered Bradley
• 29:50 – “Maldives mindset” and loving the game
• 33:40 – Demon Slayer–inspired products and niches
• 41:30 – Regret, family time, and perspective
• 43:20 – How to be featured on the podcast