Selling Your Work Without Selling Yourself: A Conversation with Hilary Sutton
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Selling Your Work Without Selling Yourself: A Conversation with Hilary Sutton
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Allison talks with Hilary Sutton — writer, speaker, and fractional CMO — about building a multi-hyphenate career, promoting your work without oversharing, and the small daily habits that support mental health. Hilary breaks down what a fractional CMO actually does, how creatives can audit their online presence, and why most artists under-communicate their value.
Topics:
• What a fractional CMO is
• Setting boundaries in personal branding
• Auditing your online presence
• Reframing self-promotion as problem-solving
• Micro-habits for mental health
• The everyday bravery of creative work
Guest Links:
Website: hilarysutton.com
Instagram: @hilary.sutton
Hilary Sutton is a writer, speaker, and fractional CMO who leads HSL Digital, a marketing and communications consultancy. She’s also the creator of Hustle & Grace, host of the Hustle & Grace podcast, and author of the Substack The Motherload, where she explores creativity, work-life balance, and modern entrepreneurship. Her writing has appeared in HuffPost, The Washington Post, and USA Today.
Keywords: personal branding, fractional CMO, marketing strategy, creative careers, digital presence, entrepreneurship, mental health, artists
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