In this episode, Jorge Lopez speaks with Brooke Erickson of K&L Gates, where she leads sophisticated, high-touch client experiences for one of the world's largest law firms. Brooke shares how she designs bespoke events ranging from zoo buyouts to multi-day destination programs, all built around relationship-building and strategic engagement. She breaks down the psychology of attendee types, the importance of airtight logistics, and the planning frameworks she uses to create seamless, memorable experiences for high-level corporate clients.

• Successful events begin with a clear purpose, relationship growth, thought leadership, or business development.
  
  

• Logistics determine the guest experience: clarity, timing, transitions, and communication matter more than spectacle.
  
  

• Understanding attendee psychology allows planners to tailor experiences based on personality, interests, and comfort levels.
  
  

• Event memos and "guest POV walkthroughs" help identify gaps, friction points, and unrealistic timing long before event day.
  
  

• Small surprise-and-delight moments create emotional connection and elevate even simple experiences.

Brooke Erickson is an event strategist at K&L Gates, where she oversees curated client entertainment and high-impact corporate experiences across diverse sectors. With a background in luxury retail, sales, and operations, plus a degree in History & Warfare, Brooke blends creativity with logistical excellence to design events that strengthen client relationships and elevate brand perception. From intimate VIP gatherings to multi-day destination programs, she is known for her seamless execution, signature surprise-and-delight touches, and hospitality-driven approach.