Épisodes

  • Science of Good: Rosie Drumgoole
    Feb 10 2026

    In this episode, we dive into a conversation with Rosie Drumgoole, CEO of Chicago Cares, an organization dedicated to mobilizing volunteers to build stronger and more unified communities in the windy city. Rosie discusses the organization's mission to act in solidarity with community leaders and the importance of leveraging relationships and resources to support local needs. The dialogue explores the evolution of community engagement, especially under the pressures of current social and economic challenges, and how volunteerism can be a powerful tool for connection and resilience. Rosie shares insights from a recent panel on diversity, equity, and inclusion (DEI), discusses the impact of ongoing ICE raids in Chicago on community work, and emphasizes the importance of joy and hope in her organization's operations. The episode also touches on the critical role of transparent communication and adapting volunteer strategies to foster a sense of community in trying times. Finally, the discussion highlights the importance of nonprofit leaders taking care of themselves amidst the demanding nature of their work. Tune in to be inspired by stories of community solidarity and the impactful work being done to maintain and grow human connections in times of adversity.

    00:00 Introduction and Guest Welcome
    00:21 Overview of Chicago Cares
    01:38 Navigating DEI Challenges
    02:59 Community Impact and Corporate Partnerships
    06:13 Current Social Climate in Chicago
    13:43 Maintaining Joy and Purpose in Nonprofit Work
    21:27 The Importance of Physical Community
    26:10 Conclusion and Final Thoughts

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    28 min
  • Science of Good: Dr. Lila Anna Sauls
    Aug 26 2025

    The Science of Good is an interview series aimed at helping cause leaders from nonprofits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal.

    In this episode, Dr. Lila Anna Sauls, CEO of 'Homeless No More,' shares her insights on leading a nonprofit organization through challenging times marked by unprecedented federal budget cuts. With over 30 years of experience in nonprofit leadership, Lila Anna discusses the strategies her team employs to stay on mission, the importance of strategic planning, and the need for advocacy and systemic change. She also highlights the innovative approaches they take to providing emergency shelters, transitional support, and affordable housing development. The conversation covers the delicate balance of sustaining the organization, communicating transparently with donors and families, and maintaining hope and resilience in the face of adversity.

    00:00 Introduction to Dr. Lila Anna Sauls and Homeless No More
    00:29 Welcome to the Science of Good Podcast
    01:06 Mission and Work of Homeless No More
    01:50 Advocacy and Systemic Changes
    02:31 Impact of Federal Budget Cuts
    03:27 Communication Strategies with Donors and Families
    06:50 Strategic Planning and Organizational Resilience
    10:01 Board and Team Dynamics
    14:28 Affordable Housing Challenges and Solutions
    18:32 Stories of Impact and Hope
    20:10 Closing Thoughts and Reflections

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    24 min
  • Science of Good: Mark Horvath
    May 14 2025

    In this episode, Mark Horvath, founder of Invisible People, shares how a successful television career, then eight years of homelessness, led him to become one of the most impactful content creators in the nonprofit space. As we discuss the importance of authenticity in social-cause storytelling, the conversation delves into the nuances of content creation for nonprofits, corporate partnerships, and the challenges and opportunities in driving change through new media.

    00:00 Introduction to Mark Horvath and Invisible People
    00:53 Mark's Personal Journey to Founding Invisible People
    02:21 The Evolution and Impact of Invisible People
    03:10 Documenting Homelessness: Strategies and Stories
    05:53 Challenges and Solutions in Addressing Homelessness
    09:17 The Role of Community and Systemic Solutions
    14:37 Leveraging Media and Corporate Partnerships
    24:36 Mark's Personal Reflections and Future Goals
    26:19 Conclusion and Final Thoughts

    Connect with Mark Horvath.

    Who is Kevin Smith:

    Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 58% reduction in the number of unwanted pregnancies.

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    Check out Kevin’s Insights.

    Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations.

    Follow Roshanda.


    The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal.

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    27 min
  • Science of Good: John MacPhee
    Mar 17 2025

    The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal.

    In this episode, we sit down with John MacPhee, CEO of The Jed Foundation (JED), a national nonprofit dedicated to preventing suicide among teens and young adults. Under his leadership, JED has grown into a $25 million organization that strengthens systems and empowers communities to combat the youth mental health crisis. Here, he discusses slaying the fundraising dragon, staying focused on mission and core competencies, celebrity ambassadorship, and the benefit of logic models built around the specific behaviors your organization seeks to change.

    Connect with John MacPhee.

    Who is Kevin Smith:

    Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies.

    Follow Kevin.

    Check out Kevin’s Insights.

    Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations.

    Follow Roshanda.

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    28 min
  • Science of Good: Akiera Gilbert
    Feb 20 2025

    The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal.

    In this episode, we sit down with Akiera Gilbert, the Chief Executive Officer of Project Heal. Breaking down systemic, healthcare and financial barriers to the treatment of eating disorders, Akiera's work began with the founding of Body Reborn, then took on an even broader context when she joined Project Heal.

    Connect with Akiera.

    Who is Kevin Smith:

    Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies.

    Follow Kevin.

    Check out Kevin’s Insights.

    Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations.

    Follow Roshanda.

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    28 min
  • Science of Good: Kevin Doyle
    Feb 3 2025

    Kevin Doyle is the president and CEO of Hazelden Betty Ford Graduate School. In his 35-year career, Kevin has been a licensed professional counselor, clinical supervisor, professor and nonprofit executive. But substance use disorders and mental health have been at the center of his efforts in each role. Here he discusses mentoring the next generation of helpers and what it's like to do so from behind such a famous name in the recovery movement.


    Who is Kevin Smith:

    Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies.

    Follow Kevin.

    Check out Kevin’s Insights.

    Who Is Roshanda E. Pratt:

    Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations.

    Follow Roshanda.

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    27 min
  • Science of Good: Maritza Wong
    Nov 4 2024

    The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal.

    In this episode, we sit down with Maritza Wong. She leads the Texas chapter of Moms Demand Action, the country's 10-million-member organization dedicated to gun reform. Maritza's role is coordinating Texas' efforts and messaging with national objectives, and she focuses on leveraging the organization's common-sense approach to achieve inspiring results in a deep-red state.

    Who is Kevin Smith:

    Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies.

    Follow Kevin.

    Check out Kevin’s Insights.

    Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations.

    Follow Roshanda.

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    23 min
  • Science of Good: Gelasia Croom
    Oct 21 2024

    The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal.

    In this episode, we sit down with Gelasia Croom, the Chief Communications Officer for Prevent Child Abuse America. Creating novel visibility for the group's programming, fundraising and advocacy work, Gelasia is helping the organization cement its position as a research-driven change agent.

    Here she talks to Kevin and Roshanda about covering new ground as part of the nation's oldest (and largest) child abuse prevention agency.

    Connect with Gelasia.

    Who is Kevin Smith:

    Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies.

    Follow Kevin.

    Check out Kevin’s Insights.

    Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations.

    Follow Roshanda.

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    25 min