Scenario - Why Your Forecast Is a Fiction

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Scenario - Why Your Forecast Is a Fiction

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Ryan Cole explores why single-point forecasting fails and introduces scenario planning as a strategic alternative. Drawing on Shell's methodology and military origins, he explains how building multiple plausible future narratives creates organizational flexibility, reduces disruption shock, and challenges assumptions. The episode breaks down the six-step process that separates real scenario planning from superficial exercises, making strategic preparedness accessible.

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This content was created in partnership and with the help of Artificial Intelligence AI

This episode includes AI-generated content.

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