In this episode of the Collective Genius Podcast, I sit down with longtime CG member and New England operator Adam Devine. Adam's journey is one of grit, resilience, and building a business rooted in culture, competitiveness, and doing the right thing—even when nobody's watching.

We unpack how Adam went from getting fired by his now business partner… to becoming that partner. From selling inside sales for REVA Global, to scaling virtually across multiple states, to pulling back and dominating his backyard, Adam shares the real lessons behind sustainable growth. This conversation is about focus, locker-room culture, adapting to market shifts, and why keeping the main thing the main thing still wins in today's environment.

[0:00] – Adam's markets: Connecticut, Massachusetts, and Northeast PA

[3:30] – Losing hockey and finding competition through real estate

[5:00] – Discovering "home buying" and the early wholesaling days

[6:30] – The hockey referee story that led to meeting his future partner

[8:00] – Getting fired—and the letter that predicted their partnership

[12:00] – Inside sales at REVA Global and selling to early CG members

[15:00] – Asking for 50% ownership… and getting let go

[17:30] – Reconnecting six months later and launching PerchRock

[19:00] – Scaling virtually and selling to hedge funds during the boom

[22:00] – Transitioning from nationwide virtual to dominating the backyard

[24:30] – Bringing RAMP in-house and shifting to in-person appointments

[26:00] – Best January in company history after making hard changes

[27:30] – Why face-to-face beats virtual when building seller trust

[30:00] – Building a true locker-room culture inside the company

[34:00] – Culture over skill: why cohesion wins long term

[36:00] – The role Collective Genius played in their growth

[39:00] – Paying it forward and staying humble in the room

1. Keep the Main Thing the Main Thing – Avoid shiny objects and double down on what you do best.
2. Culture Wins Championships – Cohesion and trust outperform raw talent every time.
3. Adapt or Get Left Behind – What worked in 2021 won't necessarily work today.
4. Integrity Compounds – Doing the right thing—even when nobody's watching—creates long-term opportunity.
5. Run With a Team – The fastest way to scale is to surround yourself with people who've already done it.

• ExploreCG.com – Learn more about the Collective Genius community
• PerchRock – Home buying company serving Connecticut & Massachusetts
• REVA Global – https://revaglobal.com/
• Connect with Adam Devine: Email – adam@perchrock.com Instagram – @theadamdevine

Adam's story is proof that you can recreate the locker room, build a culture of winners, and scale a real business without chasing every shiny object in the industry.

If you enjoyed this episode, make sure to follow, rate, review, and share the Collective Genius Podcast with someone who wants to compete—and win—the right way.