Épisodes

  • The Behind the Scenes Support Every Founder Needs
    Dec 18 2025

    If you’re running your business solo, or it just feels like it, this episode will hit home.

    Joel Norton, founder of Youth Lead, opens up about the real turning point in his business when he brought on a Virtual Assistant.

    He shares how his VA Danielle went from editing his podcast to managing his content calendar. She now handles newsletters, Canva design, podcast distribution, and consistent content creation, giving Joel back the time and mental space to lead.

    But it is not just about ticking off tasks. Joel explains how having a VA has shifted his mindset, helped him plan ahead, and even improved his communication style. He talks about the power of quick daily check-ins, why collaboration still matters more than automation, and how the right support can turn chaos into clarity.

    In this episode, you will hear: • Why he waited so long to get help • How he still keeps creative control • The unexpected ripple effect across his business and life

    If you have been wondering what it really looks like to work with a VA, this is a must-listen.

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    21 min
  • Taking Business International at 83 Years Old
    Oct 14 2025

    What happens when you stop doing everything yourself? For Russell Johnson the answer was freedom to think bigger and the momentum to act.

    Russell is 83 years old and sharper than ever. After years of taking on too much, he finally had a way to delegate when he hired a virtual assistant. Now with two VAs, he has freed himself to see the big picture, raise his sights, and plan to take the business international. The real secret he shares is simple. Trust people and want the best for them. They care about him, he cares about them, and they are building something they believe in together.

    We talk about • Why delegation became an urgent imperative • The habit that kept him stuck and how he broke it • How two VAs moved him from tasks to strategy and international thinking

    If you are a business owner with a passion for creating content but need support to get it out, this episode is for you.

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    24 min
  • From Content Chaos to Biggest Month Ever
    Sep 3 2025

    When I spoke with Steve “Hendo” Henderson, founder of Rockstar Brewer Academy, we explored how hiring the right support team member completely changed his coaching business.

    Chris, Hendo’s amazing Virtual Assistant, transformed his mountain of content into polished posts that reached more people and helped drive Hendo’s biggest revenue month ever.

    And he’s not stopping there, with Milo now joining the team to build on that momentum.

    We talk about • Why his first VA experience didn’t work and what he did differently the second time • How Chris helped turn content into clients • The attract convert deliver model, plus why WhatsApp, Notion and a few beers keep everything running smoothly

    If you’re a business owner with a passion for creating content but need support to get it out, this is the episode for you.

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    25 min
  • Why Marissa’s Not Stopping at Two VAs and What She’s Learned Along the Way
    Jun 3 2025

    I had the pleasure of chatting with Marissa Candy, founder and CEO of The Marketing Factory, who decided to take her business to the next level by building a team of Virtual Assistants to support their growing client base.

    Fast forward to today, and she’s now working with two incredible VAs and is already dreaming of more.

    From managing content across multiple platforms to jumping in on creative projects and supporting clients directly, Marissa’s VAs have quickly become an integral part of her team.

    But it wasn’t smooth sailing from the start. Her first VA experience (with another agency) left her burnt and hesitant. Thankfully, she gave it another go and this time, got the support, structure and strategy she needed to make it work.

    Tune in to hear how Marissa turned things around, what she’s learned about leadership, and why getting the right support is changing the way she grows her business.

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    32 min
  • Hiring VAs Didn’t Go to Plan… But Here’s What Jack Did Next
    May 9 2025

    I had the pleasure of chatting with Jack from Peter Stevens Motorworld, who decided to level up her business by bringing on Virtual Assistants to help manage the growing workload.

    Fast forward a few months, and she hasn’t looked back.

    Her VAs now support her with everything from marketing and finance to smoothing out the day-to-day operations. They've become absolutely essential.

    But (as always) it wasn’t all sunshine and rainbows. Jack hit a few speed bumps like struggling to find the right fit, dealing with a few communication hiccups, and wrapping her head around managing a remote team. The good news? She pushed through and made it work.

    Tune in to hear how she did it, the hurdles she had to jump, and why having the right VAs on board has made such a big difference.

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    19 min
  • AI, VAs & Viral Hooks: Melissa’s Secret to Scaling with AI
    Apr 11 2025

    I had the pleasure of interviewing Melissa Mitchell from Lolly Said Yes—a marketing agency known for its organic strategies and bold approach to content creation.

    Melissa’s always had a knack for doing things differently, and when AI entered the picture, she didn’t hesitate to dive in and make it work for her business.

    Now, she’s built a team supercharged by AI (and powered by Virtual Assistants), delivering better results than ever before—without working around the clock.

    Tune in to hear how Melissa uses AI like a team member, the exact prompts and tools she swears by, and why she believes your VA isn’t being replaced—it’s being upgraded.

    To learn more about Melissa and her work, visit: lollysaidyes.com.au

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    33 min
  • 700 Days of Delegation: Amber Ellem’s Journey with Her VA
    Mar 21 2025

    I had the pleasure of interviewing Amber Ellem from Ebony & Salt a fully outsourced marketing agency about her 700 days of working with her virtual Assistant Emery.

    Amber has experienced some incredible growth—but it wasn’t without its challenges.

    From scaling the business to finding the right balance between client work and admin, Amber shares how bringing on a VA has allowed her team to focus on what they do best. She reveals the valuable lessons learned, the key to successful delegation, and how she built a productive relationship with Emery.

    Tune in to hear how Amber made it all work, the strategies that helped her thrive, and the importance of investing time in your VA relationship.

    To learn more about Amber and her work visit ebonysalt.com.au.

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    20 min
  • Am I Giving Her Enough Work?” – Jayne’s First Year with a VA
    Feb 26 2025

    I had the pleasure of interviewing Jayne Day from Webinize, who brought on a Virtual Assistant to help streamline her growing marketing business.

    364 days later, she hasn’t looked back—but it wasn’t all smooth sailing.

    From struggling with delegation to wondering if she was giving Mirzi enough work, Jayne shares the ups and downs of bringing a VA into her business. Now, with Mirzi handling everything from scheduling emails and blog posts to designing Facebook ads and updating client websites, Jayne has more time to focus on strategy and growth.

    Tune in to hear how Jayne navigated the challenges, what she learned about herself in the process, and why she’ll never go back to doing it all herself.

    To find out more about Jayne, visit her website: http://webonize.com.au/

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    13 min