Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including how creators showed up at the White House Correspondents’ Dinner weekend, where a shooting took place. They also discuss why there are suddenly so many niche award shows for creators, from The Snappys to iHeartMedia, and whether creator media companies really are small businesses. Spoiler alert: At least one isn’t—and not in the way you might expect!

Later in the show, they’re joined by Matt Starker, CEO of Audiochuck, the media company founded by top true crime podcast host Ashley Flowers. He explains how the company is expanding its business into video and beyond true crime.

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Kaya Yurieff and Jasmine Enberg discuss what’s behind all these creators suddenly launching their own ad agencies. Plus, they dive into the strategy behind “Career Ladder” host Max Klymenko’s 130 (!) country world tour.

Later in the show, they’re joined by Max Reisinger, the CEO of Creator Camp, who recently went on tour to promote his new movie “Two Sleepy People” and recently launched an ad agency. Reisinger started on YouTube as a teenager when his family moved abroad, documenting his experience as an American student in a French school.

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Kaya Yurieff and Jasmine Enberg unpack why livestreaming and live shopping are having a moment. Justin Bieber’s polarizing Coachella performance, which was livestreamed on YouTube, is a case in point. They give their take on Bieberchella, and also unpack MrBeast’s recent star-studded livestream that brought together 50 mega creators—and his live giveaway with live shopping platform WhatNot.

They also discuss whether creators need a college degree and what such a curriculum should look like in wake of Syracuse University offering a minor in the subject this fall.

Later in the show, they’re joined by special guest Steve McClendon, product lead for podcasting at YouTube, who dives into the company’s strategy to make podcasting even bigger on the video-sharing site.

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