Welcome back! In this first episode of 2026, I'm sharing my annual wardrobe audit process and how I successfully sold 70% of my pre-loved clothing pieces.

But this isn't just about decluttering, it's about maintaining alignment between who you're becoming as a leader and how you're showing up. I walk through my strategic approach to keeping a curated wardrobe that reduces decision fatigue and reflects your leadership identity.

You'll hear about my experience testing two resale methods (Airrobe online consignment and Venla physical rack rental), plus practical tips on pricing strategy and maximising your return on investment when editing your wardrobe.

Key Takeaways

1. Regular wardrobe audits are essential for leadership alignment. Conduct wardrobe reviews multiple times per year to ensure your closet reflects your current leadership identity, lifestyle, and brand direction, not who you were three years ago.
2. Maintenance over replacement. The goal isn't to buy new things constantly. It's to maintain what you have and strategically remove what no longer serves you or aligns with where you're going.
3. Create a boutique experience to reduce decision fatigue. Organize your wardrobe like a clean, curated store. When your closet feels like a boutique, getting dressed becomes effortless instead of exhausting.
4. Use a strategic dual reselling approach. Combine online platforms (like Airrobe) for convenience with physical rack rentals (like Venla) for higher-value pieces to maximise your success rate.
5. Know your selling environment. Research the store demographic and popular items before selecting pieces for rack rental. Understanding your buyer helps you choose what will actually sell.
6. Price strategically for ROI. When rack rentals cost ~$280 AUD, focus on quality pieces that will help you break even quickly rather than filling the rack with volume-based items.
7. Leverage rotation opportunities. When items sell from your rented rack, bring in backup pieces to maximise the rental period and keep fresh inventory available.
8. Approach it as an experiment. Test different methods to discover what works best for your situation. Wardrobe decluttering isn't one-size-fits-all.

Timestamps

• 0:00 - Introduction: Annual wardrobe audit process
• 0:30 - Podcast intro
• 1:15 - Welcome back for 2026
• 2:00 - Why audit your wardrobe regularly (alignment with leadership identity)
• 3:10 - Maintenance vs. buying new: strategic approach
• 4:00 - Creating a boutique wardrobe feel to reduce decision fatigue
• 6:00 - Organizing by color and type for visual clarity
• 7:00 - Deciding what to keep vs. what to sell
• 7:40 - Two resale options: Airrobe online consignment & Venla rack rental
• 8:20 - Top selling tips for maximizing success
• 10:00 - Understanding store demographics before selecting pieces
• 10:20 - ROI strategy for $280 rack rental investment
• 11:30 - Results: Successfully sold 70% of selected pieces
• 12:00 - Rotating pieces as items sell to maximize rental period
• 14:00 - Break-even achieved in two days
• 14:20 - Q&A and audience engagement
• 15:20 - Closing thoughts

Links and Resources:

➡ Airrobe - Online consignment platform for pre-loved clothing

➡ Venla - Physical rack rental for reselling clothing

➡ Find out what is creating the gap between your capability and how your experience is in under 5 mins. Complete the Leadership Presence Gap Assessment here: Assessment

➡ Download the Wardrobe Guide for women in leadership – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact: Guide

➡ Book Your Strategy Call

➡ Find out more about programs and services

➡ Connect with me on social media

• Instagram
• LinkedIn
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• Facebook

In this episode of the Style and Strategy Podcast, Sonya, a personal brand and style coach, shares the secrets behind maintaining a grounded presence when speaking in public or on video. Addressing a common question, Sonya explains her framework consisting of physical grounding, vocal grounding, and energetic grounding. She discusses her personal rituals and tactics, such as lighting a candle, using a power pose, and pacing her speech. Drawing from her corporate leadership and presentation coaching experiences, Sonya offers valuable advice for amplifying one's presence and leading with confidence. Listeners are encouraged to practice these techniques and reach out for personalized coaching. The episode wraps up with holiday wishes and a preview of what to expect in 2026.

Key Takeaways:

• Grounded presence is built through practice, not natural confidence.
• Use three pillars:
• • Physical grounding: Pre-speaking rituals and strong posture.
  • Vocal grounding: Slow down, pause for impact, and speak from your chest.
  • Energetic grounding: Focus on one clear message and be authentic.
• The more you practice, the more comfortable and powerful you’ll become as a speaker.

Timestamps:

00:00 Introduction to the Style and Strategy Podcast
00:46 Staying Grounded: The Honest Truth
01:54 The Three Non-Negotiables for Grounded Presence
06:32 Physical Grounding Techniques
09:58 Vocal Grounding Strategies
13:36 Energetic Grounding: The Internal Work
17:28 Final Thoughts and Holiday Wishes

Links and Resources:

➡ Find out what is creating the gap between your capability and how your experience in under 5 mins. Complete the Leadership Presence Gap Assessment here: Assessment

➡ Download the Wardrobe Guide for women in leadership – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact: Guide

➡ Book Your Strategy Call

➡ Find out more about programs and services

➡ Connect with me on social media

• Instagram
• LinkedIn
• YouTube
• Facebook

In this episode of the Style and Strategy Podcast, Sonya, a personal brand and style coach, emphasizes the importance of planning for personal growth and leadership presence before the New Year chaos begins. She discusses the tendency to prioritize others' needs over personal evolution and shares two diagnostic exercises to help listeners align their brand and style with their future goals. Sonya's exercises aim to identify key areas for improvement and establish a clear vision for 2026. The episode encourages listeners to take proactive steps in December to start the new year with a solid, personalized plan for success.

Key Takeaways:

• Don’t try to overhaul everything, focus on strategic refinement in the areas that matter most.
• Identify your two to three lowest-scoring areas and make them your focus for 2026.
• Define three to five words that describe the leadership presence you want to embody in 2026.
• Choose one concrete action you can take in the next seven days to align your style and brand with your vision.
• Take time to plan now, before the new year and holiday rush, so you enter 2026 with clarity and momentum.
• Your brand, style, and leadership identity should evolve with you, intentional planning and action are key to meaningful change.

Timestamps:

00:00 Introduction and December Reflections
00:34 The Importance of Personal Planning
02:09 Welcome to the Style and Strategy Podcast
02:56 Why January Planning Fails
04:07 Diagnostic Exercises for 2026
06:43 The Brand and Style Life Wheel
13:19 Vision Exercise for 2026
16:53 Final Thoughts and Call to Action

Links and Resources:

➡ A 4 part private podcast to help you reconnect with how you want to be seen, so your leadership presence reflects who you are, not just what you do.

Own The Room

➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:

Checklist

➡ Book Your Strategy Call

➡ Find out more about programs and services

➡ Connect with me on social media

• Instagram
• LinkedIn
• YouTube
• Facebook