"This thing doesn't exist yet, but I already know it matters."

That's what the custom clientele of Studio Maçon are saying when they commission Hannah Woodard to create one of her brass totems. Each object is shaped by both Hannah and the customer's desire for it to come into being, giving it a story before it ever has a form.

In this episode of Style as Identity, Hannah Woodard and Lola Catero discuss emotional functionality, the role of custom work in her business, and what clients seek when commissioning a deeply personal object. We explore how Studio Maçon creates pieces that serve an emotional purpose today while already standing as future heirlooms.

We also discuss the customer insight that helped Studio Maçon achieve 3x returns on paid media, and why understanding what customers are truly buying can transform both product development and marketing.

Like and subscribe to Style as Identity for conversations with the founders evolving the style-status-quo and building fashion businesses within their vision, values, and vibe.

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Melissa Watson Ellis wants women to stop making headlines simply because they wore a suit. Through Watson Ellis, her custom and bespoke suiting atelier, Melissa is changing who gets access to tailored clothing, and what tradition looks like when it expands instead of excludes.

In this episode of Style as Identity, host Lola Catero speaks with Melissa about making custom suiting more accessible, designing a process around the client without compromising the craft, and creating garments that help people feel more fully themselves.

Like and subscribe to Style as Identity for conversations with the founders evolving the style-status-quo and building fashion businesses within their vision, values, and vibe.

Style as Identity is a podcast by @themajoritygroup.

See omnystudio.com/listener for privacy information.

Who are we? Some of us look to our past as well as our present to answer that question. We spoke to four brands (UnoEth, Nazzal Studios, House of Aama, and Dendezeiro) who are adding to the public archives with creations rooted in history, heritage, identity, and most of all, power. If fashion is a language (and we believe it is), their output is expanding our lexicon of self-expression and our collective understanding of the experiences that ripple across generations and make us who we are. Join us to see how stories are spun into style.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup.

See omnystudio.com/listener for privacy information.