We’ve laughed at toupees for decades… but the joke is getting stale. Modern toupees are shockingly real, increasingly popular, and helping millions of men take control of their confidence and appearance. So why does stigma still linger? And what’s it actually like to wear one?

In this episode, grooming journalist Adam Hurly (GQ, Robb Report, founder of Blue Print by Adam Hurly) sits down with viral hair-replacement artist Emily Cheney (better known as The Toupee Queen) to unpack everything guys need to know about hair systems: How they’re made, how much they cost, how they feel, what the maintenance looks like, and how to find an artist who will match your hair type, your vision, and your budget. Emily also explains why the first week is emotionally brutal for many guys, why more men should embrace transparency about cosmetic choices, and how a toupee can be life-changing.

🌀GUEST: Toupee Queen Emily Cheney
Site + Artist locator: https://toupeequeen.com/
IG: https://www.instagram.com/thetoupeequeen/
TikTok: https://www.tiktok.com/@legohugs
YouTube: https://fave.co/49rike1
Toupees by Argyle: https://www.toupeesbyargyle.com/

Disclaimer: Nothing in this show is medical advice. Please see a doctor for any questions you may have regarding your specific needs and concerns.

Articles + Free Newsletter: https://www.grooming.tips
Videos: https://www.youtube.com/@blueprintgrooming
Instagram: https://www.instagram.com/blueprintgrooming
TikTok: https://www.tiktok.com/@blueprintgrooming

Spiffy IG: https://www.instagram.com/spiffypod
Adam IG: https://www.instagram.com/adamhurly

Thank you to episode sponsor HIMS.
Visit https://www.hims.com/blueprint to access personalized care for hair loss, sexual health, mental health, and weight loss.

Disclaimer: Not available everywhere. Prescription products require provider consultation. See website for full details, important safety information, and restrictions.

If you use our links, we may receive a commission. Thank you!

Dr. Groot Hair Thickening Shampoo: https://amzn.to/4bpnkCB
Conditioner: https://amzn.to/49Jiizv
Duo: https://amzn.to/49aeZBm

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SPIFFY is produced and edited by Hady Mawajdeh, with support from Blue Print’s co-founder and web producer, André Jabur.

The numbers don't lie: Men are consuming beauty/grooming products more than ever... and some reports have them spending more money on self care products per month than women. So why isn't there a dedicated retail space for this customer, considering the grooming industry will pass $100 billion by 2034?

In this episode, Adam and journalist Brennan Kilbane discuss the lack of a "Sephora for men", the reason behind it, and they consider what an optimal grooming retail experience should entail.

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🌀GUEST: Brennan Kilbane, News and Features Editor at The Business of Beauty (for The Business of Fashion):

https://www.instagram.com/brennankilbane/

Medical Disclaimer: Nothing in this show should be used as personalized medical device. Please see a doctor for any questions you may have regarding your specific needs and concerns.

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MORE FROM BLUE PRINT BY ADAM HURLY:

Articles: https://www.grooming.tips

Videos: https://www.youtube.com/@blueprintgrooming

Newsletter: https://www.blue-print.co/newsletter

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Link Disclaimer: If you use our links, we may receive a commission. This helps support Blue Print and Spiffy. Thank you!

🌀SPONSOR

Thank you to episode sponsor:

PHILIPS NORELCO OneBlade 360 Pro Face + Body

A hybrid trimmer and shaver, for both face and body.

Get it on Philips: https://fave.co/4j04V0Q

Get it on Amazon: https://amzn.to/4j15rvO

🌀PRODUCT OF THE WEEK

GRACE & STELLA EXFOLIATING FOOT PEEL MASK

Lavender (4 pair): https://amzn.to/48RIVAJ

Unscented (4 pair): https://amzn.to/491t5nf

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SPIFFY is a production of the grooming platform Blue Print by Adam Hurly, which you can read on the web at https://www.blue-print.co (where you can also sign up for the free men’s grooming newsletter).

YouTube: https://wwww.youtube.com/@blueprintgrooming

Instagram: https://wwww.instagram.com/blueprintgrooming

TikTok: https://wwww.tiktok.com/@blueprintgrooming

We also post regular SPIFFY content to @spiffypod on Instagram

https://www.instagram.com/spiffypod

Adam’s Instagram: https://www.instagram.com/adamhurly

SPIFFY is produced and edited by Hady Mawajdeh, with support from Blue Print’s own co-founder and web producer, André Jabur.

Do you really need a deodorant for your entire body, much less for your junk? In this episode, Adam Hurly (GQ, Robb Report) is joined by fellow men’s grooming journalist Garrett Munce (Esquire, Men’s Health) to discuss the sudden proliferation of WHOLE BODY DEODORANTS.

Together they do a deep-dive on the category and a value judgement: Who is this product for? How do they work? And are they actually necessary, or just plain marketing?

Plus, they do a quick-round assessment on other fringe self-care categories like LED masks, eye creams, and hole serums. (yeah…)

🌀GUEST: Garrett Munce, men’s grooming editor

https://www.instagram.com/garrettmunce/

Medical Disclaimer: Nothing in this show should be used as personalized medical device. Please see a doctor for any questions you may have regarding your specific needs and concerns.

MORE FROM BLUE PRINT BY ADAM HURLY:

Articles: https://www.grooming.tips

Videos: https://www.youtube.com/@blueprintgrooming

Newsletter: https://www.blue-print.co/newsletter

Instagram: https://wwww.instagram.com/blueprintgrooming

TikTok: https://wwww.tiktok.com/@blueprintgrooming

Link Disclaimer: If you use our links, we may receive a commission. This helps support Blue Print and Spiffy. Thank you!

🌀SPONSOR: PHILIPS NORELCO i9000 Prestige Ultra, Day & Night Special Edition Shaver. This rotary shaver shears stubble below the skin’s surface.

Get it from Philips Norelco: https://fave.co/3XKBPcp

Get it on Amazon: https://amzn.to/3KsJWal

🌀WHOLE BODY DEODORANTS

LUME: https://amzn.to/3XmT2s6

MANDO:

CREAM: https://amzn.to/43XCWsA

STICK: https://amzn.to/48k3Spb

SPRAY: https://amzn.to/4am0NpK

DOVE MEN+CARE:

SPRAY: https://amzn.to/49Od4Dk

STICK: https://amzn.to/48lhbEs

CREAM: https://amzn.to/48k49sd

🌀FRAGRANCES

~BIANCO PROFUMO CAFFÉ AMARO: https://fave.co/3Xu2ABA

~CLUE PERFUMERY MOREL MAP: https://fave.co/4oqjzQo

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SPIFFY is produced and edited by Hady Mawajdeh, with support from Blue Print’s own co-founder and web producer, André Jabur.