In this conversation, Shauna Sweeney, founder and CEO of TenderCare, shares her journey from working in tech at Facebook to addressing the challenges of elder care. She discusses her personal experiences with caregiving, the transition to entrepreneurship, and the importance of building a mission-driven company. Shawna highlights the challenges faced in the elder care industry, the pivot towards emergency preparedness, and the creation of a community marketplace for caregivers. She also reflects on the impact of AI on entrepreneurship and shares her vision for the future of TenderCare, aiming to revolutionize how families navigate aging and caregiving.

What listeners will learn:

1. How a personal caregiving experience can spark a mission-driven business, inspired by Shawna’s journey into elder care.
2. Why the elder care industry remains fragmented, outdated, and ripe for innovation.
3. The risks and mindset shifts involved in transitioning from a tech career to entrepreneurship.
4. How to build a strong early team by prioritizing cultural alignment and shared purpose.
5. The challenges of developing products in complex, fragmented industries—and how to navigate them.
6. How emergency preparedness and community marketplaces can significantly improve elder care outcomes.
7. Why the future of aging lies in proactive planning, enabled by AI, and rooted in confidence rather than fear.

Connect with Shauna via https://www.linkedin.com/in/shaunas/