On today’s episode of the Business Impact Lab, we sit down with global leadership transformation expert and bestselling author, Zana Goic Petricevic. Today we’re talking bold leadership—what it looks like, how to build it, and why it matters now more than ever. You don’t want to miss this one.

LinkedIn Profile: https://www.linkedin.com/in/zanagoicpetricevic/

Zana Goic Petricevic is a leadership transformation expert, professional speaker, and bold leadership coach for C-suite leaders. A sought-after keynote speaker on transformative leadership, Zana inspires global audiences to embrace change, adopt a bold mindset, and take decisive risks to thrive.

She is the best-selling author of Bold Reinvented: Next level leading with courage, consciousness, and conviction and her latest book, Leading on the Edge, both of which challenge leaders to push the boundaries of what’s possible and create impactful change.

Zana is the founder of Bold Leadership Culture, a boutique leadership development consultancy based in Croatia and the UK, with a global presence across the EU, USA, and APAC. She has coached and trained hundreds of leaders and regularly partners with global giants across diverse industries.

Her work spans Europe, the UK, and the US, where she partners with leaders, teams, and organizations ready to unlock boldness as their strategic advantage.